Overview Of The Mass Media Flashcards
Mass media definition
Refers to all forms of media that reach mass audiences
What are forms of traditional media
Newspapers
Radio
Books
Tv
What are forms of new media
Internet
Cable and satellite tv
Digital radio
What sort of media is the press
Newpapers and megasinws that are privatise owner and run as profit making businesses as its financed through income from sales and advertising
What media refers to broadcasting
Televisions and radio
What is electronic media
The internet providing the www and email etc
What was tv like in the 1980s compared to now
There were only 3 terrestrial tv channels but today viewers can subscribe to numerous satellite and cable tv channels
What does didgital broadcasting provide
Multi channel tv with high quality picture
What is interactivity
Viewers can you handsets to interact with the tv
What form of media use has there been a decline in the last 25 years in Britain
The readership of popular newspapers like the daily mail
Why has ownership of digital tv service grown
Because people subscribe in order to get more channels, particular channels and higher quality pictures and sound
