Overview of Sale, Consumption and Export of Fortified Wines

Question 1

What’s the one style of fortified wine that has seen an increase in consumption over the past 20 years?

Answer 1

Muscat based fortified wines (excluding VDN’s), up 1% between 2002-2022

Question 2

What styles of fortified wines have seen the most drastic decrease in consumption between 2002-2022?

Answer 2

VDN’s (-5%) and Sherry (-4%)

Question 3

When did sales of Port peak and how has that changed?

Answer 3

In the 2000’s at 123 million L, which decreased to 70 million L in 2022

Question 4

When did sales of Sherry peak and how has that changed?

Answer 4

In 1979 at 150 million L, which decreased to 26 million L in 2022

Question 5

When did sales of Madeira peak and how has that changed?

Answer 5

In the 1970’s at 5 million L, which decreased to 2.1 million L in 2022

Question 6

What has allowed some growth for Port and Sherry sales?

Answer 6

Premiumization

Port has seen an average increase in price

In Sherry, higher-quality, age-indicated wines are the most profitable

Question 7

What’s the top import market for Port?

Answer 7

France

Question 8

What’s the top import market for Madeira?

Answer 8

France

Question 9

What’s the top import market for Vin Doux Naturel?

Answer 9

U.K.

Question 10

What’s the top import market for Sherry?

Answer 10

U.K.

Question 11

What’s the top import market for Rutherglen Muscat?

Answer 11

U.K.