Overview Flashcards
List the different Salesforce solutions
1) salescloud, 2) Service cloud, 3) marketing cloud, 4) commerce cloud, 5) community cloud, 6) IoT cloud 7) Salesforce Quip, 8) Salesforce platform
Explain the sales cloud
Sales cloud is CRM’s large revenue contributor.
It enables companies to store data, monitor leads, and progress, forecast opportunities, gain insgihts through relationship intelligence and collaborate around any sale on desktop and mobile. Customers use the sales cloud to grow their sales pipelines, improve sales productivity, simplify complex business processes and close more deals. The sales cloud also offers solutions for partner relationship management, including channel management and partner communities, and the ability to deliver quotes, contracts and invoices to improve forecasting and collect payments faster
What is the service cloud
The second largest revenue contributor.
It enables companies to deliver smarter, faster and more personalized customer service and support.
Through service cloud, agents can connect with customers anytime and anywhere, on popular devices and across multiple channels- phone, email, chat, live video, SMS, self-service web portals, social networks, online communities and directly within their own products and mobile apps
What is the IoT cloud
Enables customers to harness the data from billions of connected devices, products, sensors, and apps to derive new insights. Customers can use these insights to sell, service and market their customers in more personalized ways and improve the level and velocity of customer engagement
What was the lightning initiative
- In 2016, the company rebuilt its platform to create an integrated, customizable, and dynamic user interface that is also better for mobile. It was Salesforce’s most significant update in over 16 years
What was Demandwares solution?
Provided a service that would enable companies to develop and manage easy-to-use, customizable websites, rather than building a site from scratch
What is Quip
Founder was the creator of Google Maps and CTO of Facebook until 2012
The core of Quip provides word processing and spreasheet functionality accessible via the web, an IOS app and android. Along side the documents on Quip is a live updating history of edits made,
Taking on Microsoft Office
Salesforce paid $750mn
What is the marketing cloud
○ Single platform for marketers to engage with customers on any channel and from any device.
○ create and tailor marketing content to specific customers
○ Instant access to customer data. Create personalized experiences with dynamic content.
○ Integrates with all sales force apps and integrates with pre-built customer apps on the salesforce platform
What are the key components of the Salesforce application platform
Sales force application platform lets customers use the data they get from their customer interactions to create new applications.
This revenue segment also includes analytics cloud.
The Analytics Cloud is an app and platform for business intelligence. It enables companies to quickly deploy sales, service, marketing and custom analytics apps using any data source. Our customers use the Analytics Cloud to enable any employee to quickly and easily explore business data, uncover new insights, make smarter decisions and take action from anywhere on their mobile device.
Discuss some of the differences between the old User interface and Lightning
Lightning is more dynamic.. In the old classic, each screen is essentially a static HTML web page, and generally only gets updated if the user refreshes the page.
Users can design layouts that bring relevant information into a single screen rather than making users jump from page to page
What is Einstein and what are the key features?
It is Salesforce’s data analytics platform. Einstein basically collects and analyzes a bunch of data to push out “smarter” and more predictive analytics for Salesforce users.
- Lead scoring, account insights, activity capture, and follow-ups
What is the marketing cloud?
Marketing cloud helps customers manage their digital communications and customer experiences, across marketing, sales and service
what are the different components of marketing cloud
It connects you with customers via email, mobile messaging, digital advertising, website content and social media It is composed of the following: ○ Email studio ○ Mobile studio ○ social studio ○ advertising studio ○ journey builder ○ salesforce DMP ○ Data studio
What is the commerce cloud and what are its components?
Was born with the acquisition of Demandware. Demandware is the industry leading retail and e-commerce software company.
Commerce unifies the online and offline commerce experience. Personalizing all aspects of the shopping experience.
It has 4 key capabilities: Digital, store, Einstein, and Order management
What is the objective of using Commerce cloud?
To unify customer data across retail, e-commerce and social media to better understand the existing relationship and then provide a more personalized experience. The commerce cloud ties together the customers data across multiple channels and then connects it with the sales and marketing cloud so that customers can better service their clients.
