Outline and Evaluate Normative and Informational Influences as explanations for conformity

Question 1

1) Outline NSI

Outline and Evaluate Normative and Informational Influences as explanations for conformity

Answer 1

Normative social influence refers to performing behaviour, or supporting an opinion in order to gain acceptance from surrounding peers.

Question 2

2) Give and Example of NSI

Answer 2

An example of normative social influence would be dressing like a group of people and saying you like the same things as them with the intention of becoming friends with them.

Question 3

3) Apply NSI to the Example. What does it mean really? And Explanation does it relate to?

Answer 3

Sometimes you may not privately agree with your behaviour but carry it out anyway to avoid censure and rejection. From this, it can be assumed that compliance and normative social influence are closely tied.

Question 4

4) Outline ISI

Answer 4

On the other hand, informational social influence can be defined as trying to gain information on reality.

Question 5

5) What situations does ISI occur in?

Answer 5

Happens in ambiguous situations

Question 6

6) In ISI if you had an ambiguous situation what would you carry out? What core values can lead to which explanation?

Answer 6

In this case, you carry out the behaviour of the majority because you are unsure of what you are doing yourself. Due to the ambiguity of the situation, one is more likely to have their own core values manipulated and this can lead to internalisation.

Question 7

7) Which research suppored the NSI?
- Name
- What question was given?
- Percentage of ppts that conformed and got the wrong ans?

Answer 7

Asch conducted a study where a group of confederates would clearly answer the question as to ‘what line matches the example’. 33% of the participants conformed to the obviously wrong answer.

Question 8

8) Why the ppts changed their answer?
- To be accepted by?
- What explanation does this show?

Answer 8

It can be assumed that the participants changed their answers in order to be accepted by the majority group, thus showing normative social influence.

Question 9

9) Conclusions for Asch findings?
- What idea it supports
- Explation of_ is what?

Answer 9

he fact that Asch’s findings support the idea of normative social influence suggests that this explanation of conformity can be seen to be reliable.