Outbound Marketing Flashcards
1
Q
Cost per thousand (CPT)
A
Figure used to measure outlay to reach a thousand people via any channel.
2
Q
Advertising to sales ratio (A/S)
A
Method of measuring money spent on advertising and sales generated.
3
Q
Share of voice
A
Percentage of total activity claimed by one advertiser for product sector.
4
Q
Television rating point (TVR)
A
Indicates percentage of target viewers in programme audience.
