Other stuff in Chapter 7

Question 1

What 5 Factors Influence Consumer Behaviour?

Answer 1

Identity, Health & Safety, Human Impact (Jobs), Environment, and Marketing

Question 2

What are 5 stages of consumerism?

Answer 2

Stage 1 “Extraction”: taking something out of one place and pulling it somewhere else.
Ex. Resources from one country to use another
Stage 2 “Production”: Making stuff in large quantities.
Ex. Toy factory making stuff
Stage 3 “Distribution”: taking your product and giving it to stores all over to be sold.
Ex. Toys going to toy shops
Stage 4 “Consumption”: using something
Ex. toys being bought from the toy shop and being played with
Stage 5 “Disposal”: getting rid of something
Ex. throwing out a broken toy

Question 3

What is the Bandwagon Effect?

Answer 3

Encourages you to buy a product or service because everyone else is.

Question 4

What is Emotional Appeal?

Answer 4

Uses strong emotional language that connects with your fears and desires.

Question 5

What is Glittering Generalities?

Answer 5

Relates the product or service to words or images that promise everything, but deliver little or nothing

Question 6

What is the Plain Folks Appeal?

Answer 6

Relates a product or service to the experience of ordinary folk

Question 7

What is Testimonials?

Answer 7

Uses celebrities or experts to speak for a product

Question 8

What is the Scientific Appeal?

Answer 8

Uses statistics or scientific data to persuade consumers to buy a product or service.