Other Methods Flashcards
1
Q
Case Study
A
a detailed in-depth study of one group or event
2
Q
Pilot Study
A
a small-scale test of a piece of a research project before the main research
3
Q
Generalizability
A
when the findings about a sample can be said to apply to a larger group of people sharing their characteristics
4
Q
Content analysis
A
a method of studying communication and the media, which involves classifying the content and counting frequencies