Other

Question 1

Brand

Answer 1

I name, symbol or logo that identifies the product in the eyes of the consumer

Question 2

Strategy

Answer 2

To move the business forward by laying out a series of key objectives for all stakeholders to see and understand what the business intends to achieve in a given time period

Question 3

Outsourcing

Answer 3

When a business contracts out to another business in another country to carry out production

Question 4

Product life-cycle

Answer 4

The different stages which a product goes through from its initial development and introduction to a decline

Question 5

Recruitment

Answer 5

finding suitable new employees and can be done internally or externally

Question 6

Redundancies

Answer 6

Employees that lose their jobs because their business no longer need that job role

Question 7

Market share

Answer 7

The percentage of all sales within a defined market that are held by one brand or organisation

Question 8

Competitiveness

Answer 8

A measure of its performance based on different indicators, such as revenue and profitability