Ortho Flashcards
Average annual Ortho practice spend on marketing
2 1/2 % of net revenue
In 2017, experienced Invisalign orthodontists saw:
an increase of 43% in the number of teens asking for Invisalign treatment
What we know about Consumers. They…..
- live in an “on-demand economy.”
- prefer an experience
- favor technology
- prefer a mobile experience
Orthodontists’ blind review of 30 finished cases
Could not differentiate cases treated with aligners vs. braces.
same day consults
have the highest chance to convert
65% of consumers cite this as their reason for not starting treatment
inflexibility in financing
4x more likely to recommend Invisalign treatment than metal braces
Teens in Invisalign treatment
4x higher NPS
By 2020, Generation z will:
make up 38% of consumers
influence over $600 billion in family spending
1% of US population
Seek Orthodontic treatment each year
But, 75% of the population has malocclusion
The overall ortho industry is growing at?
3 - 5% while Align’s business is growing at 20%.
the national average for days to be seen has been 12 days,
with only 15% of consults scheduled under the 72 hour window
59% quicker than conventional impressions
Digital impressions
$1.5M in Pediatric production (non Medicaid) will result in
$1M in referral production for ortho (non Medicaid)
Bentson et al
94% of experienced Invisalign orthodontists say
teens in their practice are compliant with Invisalign treatment
conversion rate drops by
40% if a consumer is scheduled after 72 hours
Starting Jan 1, 2017 we shifted all our adult media to target men and women equally. As a result,
adult male patient starts grew 27% YoY, with ~10K incremental cases driven by men estimated by yearend
Net Revenue per FTE. FTE stands for?
Full-Time Equivalents
The Smile Concierge Team has scheduled
- 129 Consults/Day in 2017
- 227 Consults/Day in 2018
1000 per week
1/3rd less on average than braces
Chair time with Invisalign treatment
Average Net Revenue per FTE of bracket and wire practices
$180K
96% of experienced Invisalign orthodontists agree:
offering Invisalign clear aligner treatment is important to their teen practice growth
Consumers convert at a higher rate
who capitalize the first letter of their first name
with a Gmail domain name
14% Net Revenue
Share of revenue generated by over 500 Apple Stores worldwide from sales of Apple products. The remaining 86% of revenue comes from their distribution network.
In 2017, the Smile Concierge Team has:
contacted over 50K consumers
scheduled over 26K consultations
resulting in over 6K patient starts
63% of adults surveyed would recommend
Invisalign clear aligners over braces for their teenager (source: Piper Jaffray).
DSO locations have grown by?
111% since 2011
A study of orthodontists with iTero Element scanners revealed:
23% increase in Invisalign case starts over 12 months
28% sustained increase in Invisalign case volume over 24 months
In 2007 there were 4.3M children born/yr
Today there are:
3.7M children born/yr
Over the next 8 years the birth rate is expected to decline 10 - 15%.
5 Million patients treated with Invisalign clear aligners:
over 1 Million are teens
270K of those teens had complex malocclusions
Males convert
65% higher than females
