Order Of Operations

Question 1

How does one get notified they are assigned to a new client?

Answer 1

Slack: They are notified in #saleslaunch and assigned by Molly

Question 2

What is the first step after being assigned?

Answer 2

Look over the client in salesforce

Question 3

Which sites does one open in Opera?

Answer 3

Merchant Center and Analytics

Question 4

What is A3?

Answer 4

The process in which the client is set up in Sidecars System

Question 5

What is the format for setting up A3?

Answer 5

Name- Business Name
Shortname-businessname
Domain-www.businessname.com

Question 6

What are the four things that need to be initially documented in Salesforce from A4?

Answer 6

Name, Shortname, Domain, and Site ID

Question 7

What comes after setting up A3?

Answer 7

Introduction Email

Question 8

What are the items needed in response to the welcome email?

Answer 8

Access to accounts-Merchant Center & Google Analytics

The Onboarding Questionare

Question 9

What do you need to check before the kick-off call?

Answer 9

Raw Feed, Merchant Center, and Pegasus

Question 10

What are the two main talking points for the kick-off call?

Answer 10

Getting Access- We need access to MC, Analytics, and Google Ads(If we have these then we can just make a note to the client)
Product feed-Confirm how they will send it, confirm the understanding that we need a physical file or feed provider

Question 11

What forms of feed do we accept?

Answer 11

txt, CVS, XML and zipped files

Question 12

What is the first step in a feed review?

Answer 12

Open Merchant center and compare the raw feed to what is found in the merchant center

Question 13

product_type

Answer 13

The required attribute of a feed for Sidecar to optimize strategy and efficiency within our technology

Question 14

Required Feed Attributes

Answer 14

product_type, id, title, description, group_id, link, image_link, availability, price, brand, mpn, gtin, condition, (age_group, size, color, (apparel items)), item_group_id, shipping, tax.

Question 15

Things to check on the landing page

Answer 15

matching price, link and image link match MC

Question 16

ROAS

Answer 16

Return On Advertising Spend

Question 17

COS

Answer 17

Cost of Sale

Question 18

CPA

Answer 18

Cost Per Action

Question 19

ROI

Answer 19

Return on Investment

Question 20

CPC

Answer 20

Cost Per Click

Question 21

CTR

Answer 21

Click Through Rate

Question 22

AOV

Answer 22

Average Order Value

Question 23

PLA

Answer 23

Product Listing Ad

Question 24

RLSA

Answer 24

Remarketing List for Search Ads

Question 25

DPA

Answer 25

Dynamic Product Ads

Question 26

MRR

Answer 26

Monthly Recurring Revenue

Question 27

PDP

Answer 27

Product Detail Page

Question 28

GTM

Answer 28

Go To Market Stradegy

Question 29

YOY

Answer 29

Year Over Year

Question 30

CSM

Answer 30

Customer Strategy Manager

Question 31

CSC

Answer 31

Customer Strategy Coordinator

Question 32

SDR

Answer 32

Sales Development Representative

Question 33

AE

Answer 33

Account Executive

Question 34

SAE

Answer 34

Senior Account Executive

Question 35

Pegasus

Answer 35

Sidecars site that translates the customers feed into the language the Google understands. It reorganizes the customer feed to be most effective and able to be mapped to A4

Question 36

A4

Answer 36

This is the final tier of setting up the launch in the system. This is what confirms the accuracy of the initial feed being moved to Pegasus, from Pegausus to A4 and then back to Google Merchant Center.

Question 37

Hydra

Answer 37

The source in A4 the procese the feed and launches it within Google Merchant Center

Question 38

Enterprise

Answer 38

This is where on first sets up the client A3 and one of the first places to go after being given a client.

Question 39

Connect

Answer 39

This is a site for both the customer and the Sidecar employee can use. It shows the effectiveness of Sidecars technology for the customer. One can see their click through rates how the customer has benefited by moving to Sidecar.

Question 40

Salesforce

Answer 40

All of the customer information is housed here. This is where we update the status of each customer, can look for notes from sales and CSM, and track all information throughout the process. THis is also where we can see the team’s efficiency with launching new clients.