Oral Communication Processes Flashcards
Expository speaking without any specific preparation
Impromptu Speech
Expository speaking in which the speaker is given the topic and given a set time to do background research - used by teachers and professors
Extemporaneous Speech
A speech that tells how to do something or explain an interesting topic
Expository Speech
A speech that:
- addresses attitudes
- urges action
- refutes opposing arguments
Persuasive Speech
- Get your audience’s attention.
- Establish a need.
- Satisfy that need.
- Visualize the future
- Ask for action
Sequence of a Persuasive Speech
The art of reading aloud a story, poem or speech. When an oral reading is given, your goal should be to convey the ideas and emotions in your selection as completely as possible.
Actors/Comedians- re-interpreting someone’s material
Interpretive
A speech form in whcih two sides take oposite positions on a question and take turns arguing their view.
Debate
What is being argued.
Affirmative - agrees with the topic
Negative - disagrees with the topic
Debate Topic
A writer’s or speaker’s choice of words
Diction
The way one pronounces words
Enunciation
The speed at which one speaks
Vocal rate
A measure of how far a speaker’s voice carries
Vocal range
Relative highness or lowness of voice
Vocal pitch
The degree of loudness of a speaker’s voice
Volume
Communication via the movements or attitudes of the body
Body language
A meeting of the eyes between 2 people that expresses meaningful nonverbal communication.
Eye contact
The way in which a speaker picks up on audience mood and adjusts performance or speech accordingly
Response to audience
Exchange of information between two or more people
Interpersonal communication
Refers to a system of behaviors and psychological processes occurring within a social group or between social groups.
Group dynamics
An oversimplification of some observed or imagined trait of behavior or appearance.
Stereotype
The group an advertiser is trying to reach with their message or persuades to purchase their product
Audience
Programs that are supposed to depict real life
Reality Show
The amount of exposure an audience has to your message
Frequency
Personal information about the public that can assist the media in identifying a target audience
Demography
Thoughts, ideas, and images perpetuated by the media in order to sway the public
Propaganda
How many and what kind of techniques are appropriate
Breadth o techniques
How many people were reached and how they reacted to a particular media
Effectiveness
How easy or difficult it is for the agency to implement the various elements of advertising
Ease of implementation
Open-minded coverage of all sides of an issue, consistently checked facts, accountable sources, and to the extent humanly possible, judgment-neutral tone, style and content
Quality
Without bias or prejudice
Objectivity
Giving equal coverage to all interests and not characterizing any position negatively or positively
Neutrality
Seeking and presenting a broad range of perspectives
Balance
A source with firsthand information or knowledge about a subject or person
Primary Source
The first paragraph of an article that is designed to briefly cover all the main points of the story and entice readers into reading the rest of the article
Lead Paragraph
The visual equivalent of how news articles should be constructed. The organization of an article would look like that of an upside down triangle with the larger side of the triangle at the top signifying that important information should come first
Inverted Pyramid
