Oral Communication Processes

Question 1

Expository speaking without any specific preparation

Answer 1

Impromptu Speech

Question 2

Expository speaking in which the speaker is given the topic and given a set time to do background research - used by teachers and professors

Answer 2

Extemporaneous Speech

Question 3

A speech that tells how to do something or explain an interesting topic

Answer 3

Expository Speech

Question 4

A speech that:

• addresses attitudes
• urges action
• refutes opposing arguments

Answer 4

Persuasive Speech

Question 5

1. Get your audience’s attention.
2. Establish a need.
3. Satisfy that need.
4. Visualize the future
5. Ask for action

Answer 5

Sequence of a Persuasive Speech

Question 6

The art of reading aloud a story, poem or speech. When an oral reading is given, your goal should be to convey the ideas and emotions in your selection as completely as possible.

Actors/Comedians- re-interpreting someone’s material

Answer 6

Interpretive

Question 7

A speech form in whcih two sides take oposite positions on a question and take turns arguing their view.

Answer 7

Debate

Question 8

What is being argued.
Affirmative - agrees with the topic
Negative - disagrees with the topic

Answer 8

Debate Topic

Question 9

A writer’s or speaker’s choice of words

Answer 9

Diction

Question 10

The way one pronounces words

Answer 10

Enunciation

Question 11

The speed at which one speaks

Answer 11

Vocal rate

Question 12

A measure of how far a speaker’s voice carries

Answer 12

Vocal range

Question 13

Relative highness or lowness of voice

Answer 13

Vocal pitch

Question 14

The degree of loudness of a speaker’s voice

Answer 14

Volume

Question 15

Communication via the movements or attitudes of the body

Answer 15

Body language

Question 16

A meeting of the eyes between 2 people that expresses meaningful nonverbal communication.

Answer 16

Eye contact

Question 17

The way in which a speaker picks up on audience mood and adjusts performance or speech accordingly

Answer 17

Response to audience

Question 18

Exchange of information between two or more people

Answer 18

Interpersonal communication

Question 19

Refers to a system of behaviors and psychological processes occurring within a social group or between social groups.

Answer 19

Group dynamics

Question 20

An oversimplification of some observed or imagined trait of behavior or appearance.

Answer 20

Stereotype

Question 21

The group an advertiser is trying to reach with their message or persuades to purchase their product

Answer 21

Audience

Question 22

Programs that are supposed to depict real life

Answer 22

Reality Show

Question 23

The amount of exposure an audience has to your message

Answer 23

Frequency

Question 24

Personal information about the public that can assist the media in identifying a target audience

Answer 24

Demography

Question 25

Thoughts, ideas, and images perpetuated by the media in order to sway the public

Answer 25

Propaganda

Question 26

How many and what kind of techniques are appropriate

Answer 26

Breadth o techniques

Question 27

How many people were reached and how they reacted to a particular media

Answer 27

Effectiveness

Question 28

How easy or difficult it is for the agency to implement the various elements of advertising

Answer 28

Ease of implementation

Question 29

Open-minded coverage of all sides of an issue, consistently checked facts, accountable sources, and to the extent humanly possible, judgment-neutral tone, style and content

Answer 29

Quality

Question 30

Without bias or prejudice

Answer 30

Objectivity

Question 31

Giving equal coverage to all interests and not characterizing any position negatively or positively

Answer 31

Neutrality

Question 32

Seeking and presenting a broad range of perspectives

Answer 32

Balance

Question 33

A source with firsthand information or knowledge about a subject or person

Answer 33

Primary Source

Question 34

The first paragraph of an article that is designed to briefly cover all the main points of the story and entice readers into reading the rest of the article

Answer 34

Lead Paragraph

Question 35

The visual equivalent of how news articles should be constructed. The organization of an article would look like that of an upside down triangle with the larger side of the triangle at the top signifying that important information should come first

Answer 35

Inverted Pyramid