Options for getting the Wine to the Point of Sale

Question 1

What are the key ways a producer can get wine to the consumer

Answer 1

Sell directly to retailers (restrictions usually apply)
Appoint a distributor
Establish a joint venture (not allowed in most parts of the U.S.)
Use a broker
Selling directly to consumers

Question 2

List the four main options in selling directly to consumers.

Answer 2

1. Cellar door sales
2. Events
3. Wine clubs
4. Online

Question 3

Describe the difference between a broker and a distributor.

Answer 3

A distributor is paid by the producer to sell wine in its behalf. Brokers represent neither party. They just facilitate the transaction.