Optimisim/Prevention Flashcards
1
Q
Pleasure
A
Optimistic
2
Q
Benefits of success
A
Optimistic
3
Q
Desire for growth
A
Optimistic
4
Q
Emphasise why the product makes sense
A
Optimistic
5
Q
Descriptors and feelings (The very best scientists on this)
A
Optimistic
6
Q
Use you not them
A
Optimistic
7
Q
Encourage taking chances & making changes
A
Optimistic
8
Q
Emphasise speed & progress in the product
A
Optimistic
9
Q
Pain
A
Prevention
10
Q
Highlight cost of failure
A
Prevention
11
Q
Talk about security and possibility of rejection
A
Prevention
12
Q
Give the direct facts that prove your product is the best
A
Prevention
13
Q
Speak to “them”
A
Prevention
14
Q
Emphasise accuracy and control
A
Prevention
