Operations - Operations strategies Flashcards
Define performance objectives in operation strategies and identify the 6 main performance objectives.
Performance objectives are goals that relate to particular aspects of the transformation processes, expressed as KPIs (key performance indicators)
- quality
- dependability
- flexibility
- customisation
- speed
- cost
Describe quality as a performance objective
Quality is often determined by customer expectations.
- quality of design: how well a product is made/ service is delivered. Normally high in price for high quality design.
- quality of conformance: how well a good meets the desired specifications of the design
- quality of service: how well the service meets the needs of clients - design as service meeting customer needs, conformance as consistent service
Describe speed as a performance objective
- refers to the time it takes for the production processes to respond to changes in demand
- objectives to improve speed include reduced waiting time, shorter lead time, faster processing
Describe dependability as a performance objective
- refers to how consistent and reliable a business’s products are
- for products –> durability
- for services –> consistency of delivery and service standards
Describe flexibility as a performance objective
- refers to the ability of operations processes to adjust to changes in the market
- for goods –> improving machinery, new technology, changing product design
- for services –> increasing the number of service providers, skill level, technology used
Describe customisation as a performance objective and outline mass customisation
- refers to the creation of individualised products to meet specific needs of customers
- mass customisation: a process that creates a standard, mass-produced item to be personally modified for specific requirements
Describe cost as a performance objective
- refers to the minimisation of expenses such that operations processes are conducted as cheap as possible
- done through economies of scale, bulk buy, automated production systems etc.
What are the two main approaches for designing and developing a new product?
- consumer preference: determined by the preferences of consumers as identified by market research
- technology: determined by changes and innovation in technology, innovations allow for greater functionality
Outline important aspects to consider in product design.
- quality: consumers demand particular quality, features
- supply chain management: a new product may extend the range of supplies
sought, timing or volume of supplies - capacity management: any new product will impact capacity and may increase the use or range of present
resources - cost: arises from the addition of value through processing, the amount of inputs, time and energy
Outline the steps involved in product design and development.
- market research, product concept and specification development
- product design and prototype, with quality parameters decided
- prototype testing and assessment
- product and production process refinement
- production, product launch, distribution
Outline factors in service design and development to be considered
- explicit service: tangible service aspect provided; (application of time, skill, expertise, effort)
- implicit service: intangible aspects of the service offered
- provision of goods: goods required in the delivery of the service
Describe supply chain management in operations strategies and identify its three key apsects
- involves integrating and managing the flow of supplies throughout the ITO process in order to best meet the needs of customers
- involves logistics, e-commerce and global sourcing
Define logistics and identify three aspects
- the method of distribution to deliver goods and services to customers
- transportation
- storage, warehousing and distribution centres
- materials handling and packaging
Outline transportation in logistics
- transportation is concerned with the physical movement of inventories
- the type of good and cost of transportation determines the mode of transport selected
- e.g. bicycle, truck, train, ship, plane
Outline storage in logistics
- storage involves finding a secure place to hold stock until it is required
- warehousing: the use of a facility for long term storage, protection and distribution of stock
- distribution centres: short term storage located to minimise lead times and efficiently distribute to retailers
Outline materials handling and packaging in logistics
- the government has regulations that require
dangerous goods be stored and handled in particular ways, and it also requires
packaging to be of a particular standard and to carry warnings. - certain goods will require particular handling and packaging, skills, care or attention
Outline outsourcing in operations strategies
- involves the use of external providers to perform business activities, can be onshore or offshore
- e.g. in manufacturing, design, merchandising, sourcing, distribution and logistics
List the advantages of outsourcing as an operations strategy
-increased efficiency and cost savings, increased process capability
- access to skills/ resources lacking within the business
- capacity to focus on core business activities, reduced activities
- access to high skilled labour at lower costs
List the disadvantages of outsourcing as an operations strategy
- communication and language barriers
- loss of control of standards, quality and information security
- dependent on supplier’s timings
- organisational change and redesign
- loss of corporate memory and vulnerability
Outline technology in operations strategies and identify its two classifications
All machinery & systems that enable businesses to perform their processes. It can significantly improve operations processes.
- leading edge
- established
Outline leading edge technology and provide examples
- technology that is the most advanced or innovative at a point in time
- drone based delivery systems
- AI in robotics
- augmented and virtual reality
- holographic projection
Outline established technology and provide examples
- technology that has already been developed and is widely used and accepted
- computer aided design (CAD)
- bar codes and QR codes
- automated quality control processes
- robotics
Outline inventory management in operations strategies
- inventory refers to the quantity of raw materials, work in progress and finished goods that a business has on hand at any particular point
List advantages of holding stock in inventory management
- able to quickly respond to changes in consumer demand
- reduced lead times
- can move to distribution centres
- lower prices of old stock to increase cash flow
- make goods in bulk for economies of scale
- can generate immediate revenue