Operations Management Flashcards
Services Unique Characteristics
Intagibility: Services cannot be seen, tasted, felt, or smelled before purchase
Inseparability: Services cannot be separated from their providers
Variability: Quality of services depends on who provides them, when, where, and how
Perishability: Services cannot be stored for later sale or use
Operations Processes are different in their characteristics
Volume of their output
Variety of their output
Variation in the demand
Degree of Visibility of the production
(Operations processes) Volume of their output
Low Volume:
* Low repetition
* Each staff member performs more of each task
* Less systemization
* High unit costs
High:
* High repeatability
* Specialization
* Capital intensive
* Low unit costs
(Operations processes) Variety of their output
Low Variety:
* Well defined
* Routine
* Standardized
* Regular
* Low unit costs
High Variety:
* Flexible
* Complex
* Match customer needs
* High unit costs
(Operations processes) Degree of visibility of the production
Low visibility:
* Time lag between production and consumption
* Standardization
* Low contact skills
* High staff utilization
* Centralization
* Low unit costs
High Visibility:
* Short waiting tolerance
* Satisfaction governed by customer perception
* Customer contact skills needed
* High unit costs
(Operations processes) Variation in the demand
Low variation:
* Stable
* Routine
* Predictable
* High utilization
* Low unit costs
High variation:
* Changing capacity
* Anticipation
* Flexibility
* In touch with demand
* High unit costs
Strategies for matching supply (capacity) and demand
- make customer wait
- have excess capacity
Demand side:
Vary the service to appeal to new market segments
Communicate with customers
Use reservation systems
Differentiate on price
Supply side:
Stretch time
Stretch labor
Stretch facilities and equipment
The five operations’ performance objective (Competitive Dimensions)
Quality
* being right
* aspects that define quality will depend on the industry
Speed
* being fast
Dependability
* being on time
Flexibility
* being able to change
* always associated with the operation’s ability to change
Cost
* being productive
The five operations’ performance objective (Competitive Dimensions)
Quality
* being right
* aspects that define quality will depend on the industry
Speed
* being fast
Dependability
* being on time
Flexibility
* being able to change
* always associated with the operation’s ability to change
Cost
* being productive
Strategic Decision: Business Strategy, Operations Strategy, Design of the Operation Function
Business Strategy: Develops the long-term plans for the company
Operations Strategy: Develops a plan for the operations function focusing on the competitive priorities (performance objectives) to meet the long-term plan - follows a business strategy
Design of the Operation Function: Developed to focus on the identified competitive priorities, we need to build the operations capabilities that will allow us to achieve our operations strategy
The four perspectives on operations strategy
Vertical Infuence:
- Top-down (interpret higher-level strategy)
- Bottom-up (learn from day-to-day experience)
Horizontal Influence:
- Operations resources (build on operations capabilities)
- Market requirements (satisfy the organization’s market)
Competitive factors
Order-winning factors - Factors that persuade customers to choose our brand over the others
Qualifying factors - Factors which above a minimum standard need to be considered
Not competitive relevant factors - Factors that do not have an impact on competitive advantage
Product Design
Design inputs should reflect customer requirements and change accordingly
The design of the product and the design of the process have ALWAYS to be related
Concept generation
Ideas from customers
Ideas from competitor activity
Ideas from staff
Designing processes: Project processes
One-off, complex, large scale and high work content
Specially made, every process is customized
Defined start and finish - time, quality and cost objectives
Many different skills have to be coordinated
Designing processes. Process types (Volume/Customization)
Project Processes
Jobbing Processes
Batch Processes
Mass (line) processes
Continuous processes
Designing Services (Level of Contact)
Professional Service
Service shops
Mass Service
Designing processes: Batch processes
- higher volumes and lower variety than for jobbing
- standard products, repeating demand - specials can be made
- specialized, narrower skills
Designing processes: Mass (line) processes
- higher volumes than batch
- standard, repeat products
- low or narrow skills
- repetitive and predictable activities - less human labour, less specialization
Designing processes: Continuous processes processes
- extremely high volumes and low variety - often single product
- standard, repeat products
- highly capital-intensive with predictable flow
- difficult and expensive to start and stop the process
Different Types of layouts
Fixed-position layout
Function (process) layout
Cell layout
Line (product) layout
Fixed-position Layout
Advantages:
* very high mix and product flexibility
* product or customer not moved or disturbed
* high variety of tasks for staff
Disadvantages:
* very high unit costs
* scheduling of space and activities can be difficult
* can mean much movement of equipment and staff
Functional Layout
Advantages:
* high mix and product flexibility
* relative robust in the case of disruptions
* relatively easy supervision of transforming resources
Disadvantages:
* low facilities utilization
* can have very high work-in-progress or customer queuing
* complex flow can be difficult to control
Cell Layout
Advantages:
* gives a compromise between cost and flexibility for relatively high-variety operations
* fast throughput
* potential good staff motivation
Disadvantages:
* can be costly to rearrange existing layout
* can require more equipment
* can give lower equipment utilization
Line Layout
Advantages:
* low unit costs for high volume
* gives opportunities for specialization of equipment
* materials or customer movement is convenient
Disadvantages:
* can have low mix flexibility
* not very robust if there is disruption
* work can be very repetitive
Types of Planning
Long-range Planning (annually)
Intermidiate-range Planning (weekly, monthly or quarterly)
Short-range Planning (daily or weekly)
Strategic Planning (long-range, defines the major goals for the company)
Tactical Planning (intermediate-range, develops from the corporate goals of the company) - AGGREGATE PLANNING
Operational Planning (Short-range, implements the tactical goals at an operational level from <6 months - describes the MPS in detail) - SCHEDULING AND CONTROL
Sales and Operations planning is a process that helps the firm to
- provide better customer service
- have lower inventory
- shorten customer lead times
- stabilize production rates
- give top management a handle on the business
Production Planning Strategies - Plans for meeting demand
Chase Strategy
- Match the order rate by hiring and laying off employees
- Must have a pool of easily trained applicants to draw on
Stable workforce – variable work hours
- Vary the number of hours worked through flexible work schedules or overtime
Level strategy
- Demand strategies are absorbed by fluctuating inventory levels, order backlogs and lost sales
- Subcontract some portion of production
- similar to chase strategy, but hiring and laying off are translated into subcontracting
- some level of subcontracting can be desirable to accommodate demand fluctuations
- unless the relationship with the supplier is strong, a manufacturer can lose some control over schedule and quality
Pure Strategy
- When just one of the approaches is used to absorb demand fluctuations
Mixed Strategy
- When two or more approaches are used
Three levels of inventory
Raw-materials
Work-in-progress
Finished products
What’s Inventory Control’s Goal?
Minimize costs while satisfying customers
Inventory Costs
- Ordering Costs
- Storage (holding) costs
- Shortage (stock out) costs
Pareto law or 80/20 rule
80% of outcomes (or outputs) result from 20% of all causes (or inputs) for any given event.
In business, a goal of the 80-20 rule is to identify inputs that are potentially the most productive and make them the priority - once managers identify factors that are critical to their company’s success, they should focus on those factors
Models for Inventory Management
- Single period model (one time purchase)
- Multi-period model (Fixed-order quantity model - Q-model; Fixed-time period model - P-model)