Operations Flashcards
What is the value of setting operational objectives
Help an organisation achieve their long term goals - also might help improve budgeting
What are the seven main operational objectives
Costs Quality Speed of response Flexibility Dependability Environmental objectives Added value
What does a business set costs as an operational objective
Lower costs is more competitive
Higher profit margin
They would be able to lower price compared to competitors which might lead to increased sales
Why do businesses set quality as an operational objective
Because a business wants to maintain quality because bad quality items may not be able to be sold and it would also give a bad reputation to the business if there products are of bad quality
Why does a business set an operational objective as the speed of response
A faster speed of response benefits consumers and may be competitive
If the business has a fast speed of response that means they are being efficient and have high labour productivity which also decreases costs
Why does a business set flexibility as an operational objective
Able to extend operating hours
More job satisfaction
Consumer satisfaction and loyalty
Improved competitiveness
Why does a business set dependability as an operational objective
Consumers can trust the business and brand loyalty with customers might develop
What does dependability mean
That consumers can rely on your organisation to receive their goods and or services as when promised
Why does a business set environmental objective as an operational objective for an organisation
Because the business always wants to aim to be eco friendly if the business as the correct culture and morals
It may also increase the attractiveness of the products to some consumers
Why does a business set added value as an operational objective
An high quality product with added value is desirable for people to have meaning that more people want to buy the product
If the business can add value to the product then they can become more competitive if they keep the price down
What are the internal influences on operational objectives
Corporate objectives
Finance
Human Resources
Marketing issues
Why is corporate objectives an internal influence on operational objectives
As with all the functional areas corporate objectives are the most important internal influence. An operational objective (e.g. higher productivity capacity) should not conflict with a corporate objective (e.g. lowest unit costs)
Why is finance an internal influence on operational objectives
Operational decisions often involve significant investment and cost the financial position of the business (profitability, cash flow, liquidity) directly affect the choices available
Why is Human Resources an internal influence on operational objectives
For services business in particular, the quality and capacity of the workforce is key factor in affecting operational objectives. Targets of productivity, for example,will be affected by the investment in training and the effectiveness of workforce planning
Why is marketing issues and internal influence on operational objectives
The nature of the product determines the operational set-up. Regular changes to the marketing mix - particularly product - may place strains on operations, particularly if the product is relatively inflexible