OPERATIONS Flashcards
(110 cards)
Define quality
The ability of a product or service to meet customers expectations
What can customer interpretation of quality be influenced by?
Price
Brand
Customers personal expectations and experiences
What are things to consider when measuring the quality of a good?
Aesthetics Features (eg physical attributes) Core aspects (ie basic functions Added extras Augmented aspects (ie warranty)
What are things to consider when measuring the quality of a service?
Friendliness of staff
Speed of service
Efficiency of service
Appearance of environment
How can managing quality effectively give a business a competitive advantage?
Lower unit costs due to less waste
Positive brand image to consumer (through word of mouth)
Develop USP
Motivated workforce
Why is it difficult to improve quality?
Reluctant of employees to adapt to change or take an additional responsibility
Requires fin ace to invest in training and test and implement new systems
Once achieved must monitor and review regularly to ensure standards are being maintained
What are the two methods of managing quality?
Quality control
Quality assurance
What is meant by quality control?
Checking of a good or service before it is delivered to a customer
-at end of the process
Usually carried out by specialist inspector
What are advantages of quality control?
Quality monitored- reputation monitored
Stops faulty products reaching customer
Common problems can be identified- make changes (eg more training)
Inspector takes responsibility
What are disadvantages of quality control?
Takes responsibility away from operatives (may become demotivated)
Requires specialist/additional personnel (could be expensive to hire)
Wasteful- problems aren’t identified till the end (can’t make changes throughout)
What is quality assurance?
Checking of product or service at each stage of its production by each worker
-along production line
Relies upon self-checking
What are examples of recognised quality companies?
Red tractor (food standards)
ABTA travel
Toy and hobby
What are advantages quality assurance?
Spots faults early saving resources being wasted at next stage of production process (decrease waste costs)
Motivate workers as responsible for ensuring quality standards are met- due to empowerment
Increase reputation of business as less chance of faulty goods reaching customer
What are disadvantages of quality assurance?
Requires training and high levels of staff commitment (increase costs)
Can slow down production process and labour productivity leading to higher unit costs
Opportunity cost of managers time when initially implementing the systems and procedures
Define total quality management (TQM)
Creates quality through continuous improvement, development of systems and products and by creating an organisational culture of quality
What are the methods of achieving TQM?
Empowerment Monitoring Teamwork Quality chains Zero defects Benchmarking Quality circles
How does empowerment achieve TQM?
Process of enabling, by providing the necessary resources and skills, and allowing employees to take responsibility and show initiative
Employees accountable for quality of their own task
How does monitoring achieve TQM?
Process of measuring employee performance and ability to meet quality targets
Linked to rewards and sanctions
How does teamwork achieve TQM?
Give groups of employees responsibility for working together to ensure quality targets are achieved
Sense of belonging and accountability can increase motivation (Mayo)
How does quality chains achieve TQM?
Chain from supplier, production to customers and everyone in the business
Each level of chain should see themselves as ‘internal customers’ therefore everyone is is responsible for high quality
How does zero-defects achieve TQM?
Getting it right first time very time
Responsibility of each worker
Eliminates costs of error
How does benchmarking achieve TQM?
Process of identifying best practice, normally within industry
How does quality circles achieve TQM?
Informal group f workers who volunteer to meet on regular basis to discuss issues in workplace
Emphasis on improvement of quality
Increased employee participation leads to higher motivation
What are advantages of TQM?
Improved quality Improved productivity Motivated workforce (e.g. empowerment and teamwork) Reduced waste through zero defects Increased profitability