operation management

Question 1

interactive design

Answer 1

Merging the design of products/ services and the processes which create them is sometimes called interactive design

Question 2

How does innovation impact on design

Answer 2

1Innovation is the He act of introducing something new. Design is to conceive the looks arrangements and workings of something. The two concepts are intimately related. 2, the innovation s curve describes the impact of an innovation overtime ,slow at first, increasing in impact,then slowing down before leveling off. 3, incremental and radical innovations differ in how they use knowledge.radical innovation often requires completely new knowledge and / or resources, making existing services and products obsolete. Incremental innovation builds upon existing knowledge and or resources. 4. The Henderson -Clark model goes further by distinguishing between “ knowledge of the components of innovative “ and “ knowledge of how the components of innovation link together” ( called architectural knowledge).

Question 3

Why is good service and product design important

Answer 3

• good design makes good business sense because it translates customer needs into the shape and form of the service or product and so enhances profitability.
• design includes formalizing 3 particularly important issues: the concept, package and process implied by the design.
• design is a process that itself must be designed according to the process design principles described earlier

Question 4

What are the stages in service and product design?

Answer 4

• concept generation transform an idea for a service or product into a concept that captures the nature of the service or product that provides an overall specification for its design.
• screening the concept involves examine its feasibility, acceptability, and vulnerability in boated terms to ensure that it is a sensible addition to the company’s service or product portfolio
• preliminary design involves identification of all the component parts of the service and product and the way they fit together. Typical tools used during the phase include component structures and flow charts.
• design evaluation and improvement involve re-examining the design to see if it can be done in a better way， more cheaply or more easily. Typical techniques used here include quality function deployment and value engineering.