Online Social Networks - exam study

Question 1

System-generated content

Answer 1

cues that the computer system chooses to post on a user’s page

• number of friends
• number of likes

Question 2

Social attractiveness

Answer 2

relies on popularity of the user

• positive wall posts
• lots of likes
• lots of friends

Question 3

What is the perception when a user has a high number of friends versus a low number of friends?

Answer 3

high number - extrovert

low number - introvert

Question 4

Physical attractiveness

Answer 4

How good looking a person is, and how good looking their friends are

Question 5

Other-generated content

Answer 5

sources of information on a user’s profile that come from others

• wall postings
• photos of friends that are visible on user’s profile

Question 6

How does social and physical attractiveness correlate to SNS? (example)

Answer 6

Eline study showed researchers that people who were shown attractive friends who said positive messages enhanced the physical attractiveness of Eline herself.

Question 7

Fetishization

Answer 7

to be excessively or irrationally devoted to something

Question 8

Narcissistic

Answer 8

Someone who has an exceptional interest in or admiration for oneself, especially physical appearance

Question 9

Omnipotence

Answer 9

Having great or unlimited power

Question 10

Ritualized media

Answer 10

media used habitually as part of an everyday life routine

Question 11

Narcisism

Answer 11

The fixation on the self

Question 12

3 Interpersonal goals

Answer 12

• Instrumental
• Relational
• Self presentation

Question 13

Instrumental goals

Answer 13

A person’s desire for self-advancement that are most apparent in day-to-day interaction.
-Task oriented

Question 14

What are examples of instrumental goals in relation to students?

Answer 14

• getting a school schedule
• deciding on a major
• deciding on what classes to take
• gaining access to a professor when necessary

Question 15

Why is email preferred for instrumental goals

Answer 15

• email is a more efficient way to connect with others

- messages can be brief or detailed, depending on what is required

Question 16

Relational goals

Answer 16

the pursuit of quality in relationships

Question 17

What are examples of relational goals in relation to students?

Answer 17

-developing a relationship with a professor that goes deeper than traditional student-teacher formalities

Question 18

Why is face-to-face preferred for relational goals?

Answer 18

• to enhance existing relationship
• positively influence immediacy
• become more personal
• increase cues of familiarity to make the student feel important
• build personal/professional network

Question 19

Immediacy

Answer 19

familiarity and likeability

Question 20

Self-presentation

Answer 20

Creating the desired impression in the eyes of another

Question 21

Why would email be preferred mode of communication for students?

Answer 21

• To present a professional image
• Allow them to be more detailed
• Some students are more confident in writing capabilities, to effectively get point across

Question 22

Why do females prefer email over men?

Answer 22

• prefer writing
• are more organized
• allows them to leave a positive impression
• appear more professional
• can effectively communicate thoughts better by writing them down

Question 23

What are non verbal immediacy cues?

Answer 23

Actions of familiarity and likeability that are not spoken

• using informal conversational tone
• use of emoticons
• quickness of email response time