ONLINE PLATFORM AND ONLINE PUBLISHING

Question 1

A group of online technologies that are used as a base upon which other applications, processes, or technologies are developed.
Soft-ware based online infrastructure that facilitates user interactions and transactions

Answer 1

Online Platform/Digital Platform

Question 2

Service that authorizes individuals and organizations to make their website available on the internet.

Answer 2

Web hosting

Question 3

A person or company that delivers the services and technologies that are essential to the website/webpage to be viewed.

Answer 3

Web Hosting Provider

Question 4

Easiest and most common type of web hosting. Shares multiple sites on the same server.

Answer 4

Shared Web Hosting

Question 5

Allows you to have full control of your web server, more expensive.

Answer 5

Dedicated Web Hosting

Question 6

Mimics a dedicated server in a shared hosting environment. Both dedicated and shared hosting.

Answer 6

Virtual Private Server Web Hosting

Question 7

Instead of keeping servers in-house, in offices or at a private data center, companies can choose to co-locate their equipment by renting a space in a colocation center.

Answer 7

Colocation Web Hosting

Question 8

Running an maintaining a website or service using a private web server, instead of using a service outside of someone’s control. Has more control over their data, privacy, infrastructure, and saves cost and improves skills

Answer 8

Self-Hosting

Question 9

What is WYSIWYG?

Answer 9

What you see is what you get, a system in which editing software allows content to be edited in a form that resembles its appearance when printed or displayed as a finished product, such as a printed document, web page, or slide presentation.

Question 10

Can be found over the internet in at least one location such as a web page.

Answer 10

Web Presence

Question 11

If you are on the internet and can communicate or interact with others

Answer 11

Online Presence

Question 12

Anyone with a computing device can see the information about you in the form of content that is readily accessible with the use of technology and these are text, images, and video.

Answer 12

Exposure

Question 13

Ways to positively improve exposure online

Answer 13

-Considerable online and web presence
-more positive exposure
- more credibility for yourself

Question 14

People who have built up their personal brand and audience through regularly posting quality, organic content, that leads to a large, highly engaged audience.

Answer 14

Social Media Influencer

Question 15

What are the 3 Rs in the Influencer Starter Pack?

Answer 15

Reach
Resonance
Relevance

Question 16

Number of Followers

Answer 16

Reach

Question 17

Potential to go Viral

Answer 17

Resonance

Question 18

Right and engaging to the target market

Answer 18

Relevance

Question 19

How can you gain influence?

Answer 19

Posting content regularly
Be available for online chats

Question 20

How can you lose influence?

Answer 20

Inactivity
Cease online engagement

Question 21

The measurement, collection, analysis and reporting of web data to understand and optimize web usage. Not just for measuring web traffic but can be used as a tool for businesses and market research and assess and improve website effectiveness.

Answer 21

Online/Web Analytics

Question 22

ANALYTICS THAT MATTER

Answer 22

Visits
Page Views
Bounce Rate
Time on Page (ToP)
View/Visit Ratio (VVR)

Question 23

Count of the times a specific visitor loads a page of your site. If this is high, then the visitors has a specific interest in what your site has to offer.

Answer 23

Visits

Question 24

Number of times website has been loaded in a browser in a particular time. If this number has been high but the time on the page is low, then something is wrong.

Answer 24

Page Views.

Question 25

This tracks the number of terminated visits after at least one page loads.

Answer 25

Bounce Rate

Question 26

How long a visitor stays on one page on a site before moving onto another page of the same site.

Answer 26

Time on Page

Question 27

The number of pageviews divided by the number of visits to a website. Average time of a visit in terms of content consumption.

Answer 27

View to Visit Ratio

Question 28

Measurement of the number of people who visit a website. One of the most important metrics, measures the potential customers, business leads, sales and readers or followers you have. The amount of data send and received by visitors to a website.

Answer 28

Web Traffic

Question 29

Norms of appropriate, responsible behavior concerning technology use.

Answer 29

Digital Citizenship

Question 30

Refers to a person utilizing information technology to engage in society, politics, and government. "Those who use internet regularly."

Answer 30

Digital Citizen

Question 31

What are the 3 Primary Categories of Digital Citizenship?

Answer 31

Respect Educate Protect

Question 32

Refers to Digital Access, Digital Etiquette, Digital Law

Answer 32

Respect

Question 33

Refers to digital communication, digital literacy, and digital commerce

Answer 33

Educate

Question 34

Refers to digital safety and security, digital rights and responsibility, and digital health and wellness,

Answer 34

Protect

Question 35

Elements related to Digital Citizenship

Answer 35

Digital Access Digital Etiquette Digital Law Digital Communication Digital Literacy Digital Commerce Digital Rights and Responsibility Digital Speech and Security Digital Health and Wellness.

Question 36

Equal digital rightness and access to information to become productive not for doing harm.

Answer 36

Digital Access (Full Electronic participation in society)

Question 37

Rules and policies should be followed when using information found on the net as well as communication with other users.

Answer 37

Digital Etiquette (Standards of conduct expected by other users)

Question 38

Users must take the responsibility for their actions while using the technology and manifest ethical use and not causing damage to another.

Answer 38

Digital Law (The legal rights and restriction governing technology use full electronic participation in society)

Question 39

Users need to learn how to make appropriate decisions as to what and how to appropriately use a specific technology for effective communication.

Answer 39

Digital Communication (Electronic Exchange of information)

Question 40

Teach schools how to learn in a digital society.

Answer 40

Digital Literacy (The capability to use digital technology and knowing when and how to use it)

Question 41

As users make more purchases online, they must understand how to be effective consumers in a digital economy.

Answer 41

Digital Commerce (the buying and selling of goods online)

Question 42

Users must be informed of their basic digital rights to privacy, freedom of speech, etc.

Answer 42

Digital Rights & Responsibility (Privileges and freedom extended to all digital technology users)

Question 43

Digital citizens need to know how to protect their information from outside forces that might cause harm.

Answer 43

Digital Safety and Security (Self-protection)

Question 44

Awareness on health risks of technology ranging from physical issues, such as repetitive stress syndrome, to psychological issues, like internet addiction.

Answer 44

Digital health & wellness (The elements of physical and psychological well-being related to digital technology use)