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ICT > ONLINE PLATFORM AND ONLINE PUBLISHING > Flashcards

ONLINE PLATFORM AND ONLINE PUBLISHING Flashcards

1
Q

A group of online technologies that are used as a base upon which other applications, processes, or technologies are developed.
Soft-ware based online infrastructure that facilitates user interactions and transactions

A

Online Platform/Digital Platform

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2
Q

Service that authorizes individuals and organizations to make their website available on the internet.

A

Web hosting

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3
Q

A person or company that delivers the services and technologies that are essential to the website/webpage to be viewed.

A

Web Hosting Provider

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4
Q

Easiest and most common type of web hosting. Shares multiple sites on the same server.

A

Shared Web Hosting

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5
Q

Allows you to have full control of your web server, more expensive.

A

Dedicated Web Hosting

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6
Q

Mimics a dedicated server in a shared hosting environment. Both dedicated and shared hosting.

A

Virtual Private Server Web Hosting

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7
Q

Instead of keeping servers in-house, in offices or at a private data center, companies can choose to co-locate their equipment by renting a space in a colocation center.

A

Colocation Web Hosting

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8
Q

Running an maintaining a website or service using a private web server, instead of using a service outside of someone’s control. Has more control over their data, privacy, infrastructure, and saves cost and improves skills

A

Self-Hosting

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9
Q

What is WYSIWYG?

A

What you see is what you get, a system in which editing software allows content to be edited in a form that resembles its appearance when printed or displayed as a finished product, such as a printed document, web page, or slide presentation.

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10
Q

Can be found over the internet in at least one location such as a web page.

A

Web Presence

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11
Q

If you are on the internet and can communicate or interact with others

A

Online Presence

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12
Q

Anyone with a computing device can see the information about you in the form of content that is readily accessible with the use of technology and these are text, images, and video.

A

Exposure

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13
Q

Ways to positively improve exposure online

A

-Considerable online and web presence
-more positive exposure
- more credibility for yourself

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14
Q

People who have built up their personal brand and audience through regularly posting quality, organic content, that leads to a large, highly engaged audience.

A

Social Media Influencer

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15
Q

What are the 3 Rs in the Influencer Starter Pack?

A

Reach
Resonance
Relevance

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16
Q

Number of Followers

A

Reach

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17
Q

Potential to go Viral

A

Resonance

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18
Q

Right and engaging to the target market

A

Relevance

19
Q

How can you gain influence?

A

Posting content regularly
Be available for online chats

20
Q

How can you lose influence?

A

Inactivity
Cease online engagement

21
Q

The measurement, collection, analysis and reporting of web data to understand and optimize web usage. Not just for measuring web traffic but can be used as a tool for businesses and market research and assess and improve website effectiveness.

A

Online/Web Analytics

22
Q

ANALYTICS THAT MATTER

A

Visits
Page Views
Bounce Rate
Time on Page (ToP)
View/Visit Ratio (VVR)

23
Q

Count of the times a specific visitor loads a page of your site. If this is high, then the visitors has a specific interest in what your site has to offer.

A

Visits

24
Q

Number of times website has been loaded in a browser in a particular time. If this number has been high but the time on the page is low, then something is wrong.

A

Page Views.

25
Q

This tracks the number of terminated visits after at least one page loads.

A

Bounce Rate

26
Q

How long a visitor stays on one page on a site before moving onto another page of the same site.

A

Time on Page

27
Q

The number of pageviews divided by the number of visits to a website. Average time of a visit in terms of content consumption.

A

View to Visit Ratio

28
Q

Measurement of the number of people who visit a website. One of the most important metrics, measures the potential customers, business leads, sales and readers or followers you have. The amount of data send and received by visitors to a website.

A

Web Traffic

29
Q

Norms of appropriate, responsible behavior concerning technology use.

A

Digital Citizenship

30
Q

Refers to a person utilizing information technology to engage in society, politics, and government. “Those who use internet regularly.”

A

Digital Citizen

31
Q

What are the 3 Primary Categories of Digital Citizenship?

A

Respect
Educate
Protect

32
Q

Refers to Digital Access, Digital Etiquette, Digital Law

A

Respect

33
Q

Refers to digital communication, digital literacy, and digital commerce

A

Educate

34
Q

Refers to digital safety and security, digital rights and responsibility, and digital health and wellness,

A

Protect

35
Q

Elements related to Digital Citizenship

A

Digital Access
Digital Etiquette
Digital Law
Digital Communication
Digital Literacy
Digital Commerce
Digital Rights and Responsibility
Digital Speech and Security
Digital Health and Wellness.

36
Q

Equal digital rightness and access to information to become productive not for doing harm.

A

Digital Access (Full Electronic participation in society)

37
Q

Rules and policies should be followed when using information found on the net as well as communication with other users.

A

Digital Etiquette (Standards of conduct expected by other users)

38
Q

Users must take the responsibility for their actions while using the technology and manifest ethical use and not causing damage to another.

A

Digital Law (The legal rights and restriction governing technology use full electronic participation in society)

39
Q

Users need to learn how to make appropriate decisions as to what and how to appropriately use a specific technology for effective communication.

A

Digital Communication (Electronic Exchange of information)

40
Q

Teach schools how to learn in a digital society.

A

Digital Literacy (The capability to use digital technology and knowing when and how to use it)

41
Q

As users make more purchases online, they must understand how to be effective consumers in a digital economy.

A

Digital Commerce (the buying and selling of goods online)

42
Q

Users must be informed of their basic digital rights to privacy, freedom of speech, etc.

A

Digital Rights & Responsibility (Privileges and freedom extended to all digital technology users)

43
Q

Digital citizens need to know how to protect their information from outside forces that might cause harm.

A

Digital Safety and Security (Self-protection)

44
Q

Awareness on health risks of technology ranging from physical issues, such as repetitive stress syndrome, to psychological issues, like internet addiction.

A

Digital health & wellness (The elements of physical and psychological well-being related to digital technology use)

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