Online Goods And Services Flashcards

1
Q

How do you online booking systems work

A

They display events available and customer selects the seat flight or holiday in the virtual shopping basket. Customer enters personal details. Payment is made and confirmed. Confirmation email ticket sent.

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2
Q

State 2 features of an online booking system

A

Facility to sort and search for seats available

Customer reviews

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3
Q

State two features of an online shop that would be useful to people wanting to buy books

A

Customer reviews of the book available to inform choices

Books rated by other customers

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4
Q

Name three advantages of online shopping for customers

A

Far greater choice because you’re not limited to one geological area.
You can shop all day, every day.
You do not have to leave the house.

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5
Q

Name three disadvantages for the customer of online shopping

A

You need Internet access and computer skills.
You cannot pay using cash.
Usually have to pay for delivery.

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6
Q

How can online shopping impact businesses

A

Online businesses can be located anywhere so they don’t have to pay high street rental prices. They also after need a smaller stuff – saving money. Because on my businesses do not physically display their stock they can usually carry a greater range of products.

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7
Q

How can on my shopping impact lifestyles

A

Easier access for people with physical disabilities or young children.
Available any time for people who work unsocial hours.
More choice of people in a remote area

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8
Q

Name three features of online shopping

A

24 seven availability
Customer reviews of products
Comparison of prices to similar products

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9
Q

How do online auctions work

A

The seller in bed at three online accounts. The seller supplies the description and a photograph of an item to auction. The bit with the highest bid at the scheduled time wins the item. The builder is obliged by the item they have won the auction. The seller. Seller and bidder exchange emails to arrange payment and delivery

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10
Q

Name three features of an online auction

A

Videos can search for items they want.
It is considered status of the beds.
Secure payment is arrange by the auction site.

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11
Q

Name three benefits of online auctions

A

The ability to search is easily for goods that you want.
Third-party payment options for secure payments.
A large number of sellers competing for business, which drives down prices

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12
Q

Give two ways in which online auction websites help buyers by safely

A

They enable buyers to pay using a third party payment processor such as PayPal.
They allow buyers to rate a seller which helps indicate if they are trustworthy.

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13
Q

State to benefits to the seller of selling on an online auction website

A

No need to have a physical shop to sell items.

Can sell as many or few items as they want

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14
Q

Give two drawbacks for accessing news and information online

A

Content presented as news but which is not from a reputable source may be biased or untrue

People who do not have access to computers may miss important stories.

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15
Q

Name three features of banking and other financial services online

A

Pay bills online.
Create new bank accounts.
Secure access provided

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16
Q

Give two advantages of an online banking system over telephone banking

A

You can view all transactions including historical ones.

You can print copies of previous transactions.

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17
Q

In online gaming what to players need to avoid lag

A

A high bandwidth and low latency Internet connection

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18
Q

Give to benefits of using on demand entertainment service

A

You do not have to wait for media to download before playing.
You dont use as much local storage

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19
Q

Sarah creates an online gaming account. Explain one benefit of Sarah doing this

A

She can personalise her character which can be saved for future games

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20
Q

In online gaming describe how the actions of Sarah’s characters are communicated to other players

A

Sarah’s computer sends messages about her action to a central server that tracks the movement of all players. The server then transmits these messages to all the other players computers.

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21
Q

Sarah sometimes experiences lag in her games. Give one possible reason for this

A

Her computer or graphics card spec could be too low

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22
Q

Sally wants to sell her products online. State three advantages to Sally of selling her products online rather than in a High Street shop

A

She can work from any location.
Low overheads.
She can sell to people around the world.

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23
Q

Give three advantages for the retailer of selling their products online

A

No need to distribute goods to shops.
Easy to make changes to products and prices.
The organisation can be located where ever it likes.

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24
Q

Give three disadvantages for the retailer of selling their items online

A

Skilled staff needed to develop and run an efficient website.
Insuring online payment security is difficult.
They need a delivery service and the facilities to handle returns.

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25
Q

Pets is a high Street pet shop. The owners are thinking of operating online. Describe two advantages to pets doing so as well as on the High Street.

A

Operating online will help them to reach lots of new customers who aren’t local to the High Street shop.
It won’t cost them too much to set up an online operation but it is likely to increase their sales significantly.

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26
Q

What is A transaction

A

A transaction occurs every time you buy or sell something

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27
Q

What is transactional data

A

It’s the information collected about a sale or purchase.

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28
Q

Why is transactional data extremely valuable to the organisations you buy from

A

It allows the organisation to keep a record of your purchases.
It allows delivery to be tracked.

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29
Q

Give three examples of what transactional data is collected by organisations

A

Details of the items purchased.
Personal information from your online account.
Date and time of the purchase.

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30
Q

What is transactional data used for

A

To understand customers’ buying habits and to see trends in sales.
To produce a more personalised experience.
To track delivery of the goods

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31
Q

Laura received an email with personalised offers a Music similar to purchases she has made previously. Explain why the online store sends Laura the emails

A

Because the offers are relevant to previous purchases she may be persuaded to buy more

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32
Q

Describe how the online store is able to send personalised offers to their previous customers

A

The store has tracked data from previous transactions in their account or through cookies and has stored it in a database. They have queried the database and sent her an email about similar products.

33
Q

Why do organisations use Internet advertising

A

It can be targeted at particular customers.
It is cheaper than traditional advertising for example TV adverts.
It reaches a wider range of customers

34
Q

State two ways of advertising on the Internet

A

Using search engines.

Using social networking sites

35
Q

Give two reasons why a company might want to advertise on the Internet.

A

It can be targeted at particular customers.

It reaches customers much faster than traditional advertising

36
Q

Give two drawbacks to a company of advertising on the Internet

A

Users can block adverts.

Limits target market to those of an Internet connection.

37
Q

What is viral marketing

A

Viral marketing is when an organisation create interesting and entertaining content that makes people want to pass it on to their friends using social networking, emailing and text thing

38
Q

Why is viral marketing used

A

If the content goes viral it spreads very quickly.

It is cheap because the organisation does not have to pay for adverts.

39
Q

What is online targeted marketing

A

Online targeted marketing is about concentrating online advertising on the groups of customers who are most likely to buy a product

40
Q

How does online targeted marketing work

A

An organisation collect and combine online data from:
cookies that are used to store your browsing habits,
Transactional data,
social networking sites

41
Q

Describe one way viral videos can be useful to companies

A

They promote the company’s products very quickly by spreading the message, making it both effective and cheap for the company.

42
Q

The company creates a viral advertise meant. Give one benefit and one drawback of viral advertising for this company.

A

Benefit – it is cheap as the organisation does not have to pay for adverts.
Drawback – it can be expensive to design and make effective viral adverts

43
Q

To avoid targeted marketing what can you do

A

You can delete cookies,

You can opt out of sharing your personal information with other organisations when creating online accounts.

44
Q

Give one advantage and two disadvantages to the customer of personalisation techniques

A

Advantage – customers are told about special offers that they are interested in, rather than just receiving general emails.
Disadvantages – the customer might find them annoying,
Customers are only told about a limited range of products.

45
Q

Describe two ways in which a company could use personalisation techniques to persuade people to buy their products

A

They could send personalised emails based on transactional data,
They could personalise adverts using past browsing and searching on other websites.

46
Q

Name the 4 ways of paying online

A

Credit/debit cards,
Online bank transfers,
Third-party payment processes,
Online coupons and gift vouchers

47
Q

What is the difference between debit cards and credit cards

A

A debit card lets The customer pay by taking money directly out of their account.
Credit cards allow the customer to borrow the money. The customer pays the money back at a later date, often with interest.

48
Q

When you pay online what details you have to give

A

Your card number,
The card holders name,
The CCV code,
And expiration date.

49
Q

What is the CCV code on the back of a card

A

The number on the back of the card which is not included on the magnetic strip or chip. Entering the CCV means the person entering the code must have seen the credit card.

50
Q

To make sure that the website is secure, what can you look out for

A

The URL changing from HTTP to HTTPS.
A change in the address bars colour.
A padlock symbol.

51
Q

State the risk of using credit or debit cards for online purchases and describe one security method that websites can use to protect users

A

The risk is that the details can be seen as they are sent over the Internet.
To protect against this, online payment sites use the secure sockets layer which means data is encrypted to provide a secure transfer over the Internet.

52
Q

State two ways that online banks keep customers say from online fraud

A

They check bank accounts to make sure there is no unusual activity.
They provide secure encrypted web services

53
Q

What are third-party payment processors

A

They are trusted organisations who stand between the customers and the retailers so payments are not made directly.

54
Q

How does a third party payment processor work

A

The buyer creates a third party payment processor account which includes their details. The buyer pays the third party who holds the money until payment is authorised. Once payment has been authorised the third-party transfers it to the seller

55
Q

Name two advantages to using a third party payment processor

A

Sellers do not need to offer a secure site,

Buyers are not exposed to fraud

56
Q

What is near field communication (NFC)

A

It is a contactless payment service which allows devices to communicate when close together.

57
Q

Name two advantages to using NFC

A

Good security due to short transmission range.

Losing an NFC card only loses the credit in the account.

58
Q

Name two disadvantages to using NFC

A

You can only pay for small amounts,

You need to protect against accidental payments.

59
Q

Jackie sent an E voucher as a present. Describe how she can use her E voucher

A

She can enter the unique reference number from the E voucher which should show the amount she has on her E voucher and allow her to select how much of the E voucher to use

60
Q

What is the cooling off period

A

This means the order is placed online can be cancelled, for any reason, up to 7 working days after receiving the items and a full refund of any money paid will be made.

61
Q

What does the cooling off period not apply to

A

Goods made to personalised Specification.
Perishable goods such as food and flowers.
CDs/DVDs/software where the seal has been broken.
Newspapers, magazines

62
Q

Stevie buy some clothes online.

She finds that the T-shirts do not match the description on the website. Describe her consumer rights.

A

She is entitled to a refund as the product was not as it was described on the website. As long as she is buying from a UK based retailer, she has the same rights under UK law as if she bought them in the shop.

63
Q

Sarah buys a new dress from an online shop based in the UK. When it arrives she finds it is too small.
State why she has the right to return it

A

There is a seven day cooling off period the Internet purchases.

64
Q

What is applications software and what are the two types of application software

A

It is software used to carry out a particular task.
One. Locally installed software
Two. Hosted software

65
Q

Give two advantages and two disadvantages to locally installed software

A

+ Works without being online.
+ You hold a license to use the software.
– Takes up a large amount of file space.
– All data is stored locally so it must be backed up.

66
Q

Give two advantages and two disadvantages to using hosted software

A

+ The software doesn’t take up any file space on your computer.
+ It allows users from different parts of the world to work on the same document at the same time.
– Cannot work without Internet connection.
– Response time depends on network speed

67
Q

What is proprietary software

A

It is software that is developed by company. You usually have to pay to use it on your computer or online. E.g. Microsoft Word.

68
Q

What is open source software

A

It is software which has been developed by volunteers he gradually improve it. It is free to use the new computer or online e.g. open office

69
Q

Give two advantages of open source software over proprietary software

A

It’s free.

You can modify the software to make it more suitable for your needs.

70
Q

Give one disadvantage of open source software over proprietary software

A

It doesn’t always have the same features as proprietary software

71
Q

Describe the difference between locally installed software and hosted software

A

Locally installed software has to be installed on the computer or fileserver, where is hosted software is not installed it runs on a web server.

72
Q

Some commercial software producers respond to free software as a service by pre-installing their software on new computers.
Give one other way in which commercial software produces can respond to free software as a service

A

They can use copyright to protect their products to stop similar free products being offered as a software service

73
Q

What is local data storage

A

It’s when your files are stored on the digital device you’re using

74
Q

What is online data storage

A

It’s when your files are stored on the server elsewhere which she could access on the Internet. This is referred to as in the cloud.

75
Q

Give to benefits and two disadvantages of using local storage

A

+ Data can be accessed quickly.
+ You don’t need an Internet connection to access the data.
– It is difficult to share your data with others.
- You have to back up your data

76
Q

Give two advantages and two disadvantages to using online storage

A

+ Some online data storage services are free.
+ Data is backed up for you.
– The online data storage may not be reliable.
– You need an Internet connection to access your data

77
Q

What is a search engine

A

A search engine is a computer program that searches the web content that contains the keywords you’ve entered into the search box.

78
Q

Ted is researching information for a school project. He searches the web for relevant information. Give two ways in which Ted could check the reliability of the search results.

A

He could look at the URLs to check that the results come from a trusted organisation.
He could check that the information is up-to-date.

79
Q

Describe one way in which users can refine web searches to improve the validity of results.

A

And more keywords to narrow down the search.