Online Advertising Stats Flashcards
1
Q
CTR for Google Search Ads
A
2%
2
Q
CTR for Google Search Ads
A
2%
3
Q
CTR for Google Display Ads
A
0.35%
4
Q
CPM for Display Ad
A
$2.80
5
Q
CPM for Video Ad
A
$12.80
6
Q
Avg CPC for Google Search Ads Overall
A
$2.14
7
Q
Avg CPC for Display Network Ads
A
8
Q
Avg CPM for IOS Banner Ads
A
$0.20 - $2.00
9
Q
Avg CPM for Android Banner Ads
A
$0.15 - $1.50
10
Q
Avg Conversion Rate for Search Ads
A
2.7%
11
Q
Avg Conversion Rate for Display Ads
A
0.89%
12
Q
Facebook Annual Ad Revenue
A
$27B
13
Q
Facebook Annual Ad Revenue
A
$27B
14
Q
CTR for Google Display Ads
A
0.35%
15
Q
CPM for Display Ad
A
$2.80
