one punch man

Question 1

Father of Marketing

Answer 1

Philip Kotler

Question 2

Vision

Answer 2

wants to be or how it wants

Question 3

Tactical Planning

Answer 3

the short-term actions and plans to implement the strategy

Question 4

Customer Value

Answer 4

the relationship between benefits and the sacrifice necessary to obtain those benefits

Question 5

perceived value=perceived benefit

Answer 5

customer value

Question 6

General Need Description

Answer 6

the characteristics and quality of the needed item (2nd step)

Question 7

Marketing Environment

Answer 7

company must take into consideration (micro & macro)

Question 8

Relationship Concept

Answer 8

improving long-term relationship with CURRENT customers

Question 9

New Task

Answer 9

buyer purchases a product or service for the first time

Question 10

Market Density

Answer 10

number or people within a unit of land like census tract

Question 11

Mission

Answer 11

purpose and what it does to achieve its vision

Question 12

Marketing KPIs

Answer 12

used to check that the marketing activities of a company are on track

Question 13

Market Segmentation

Answer 13

groups that have common needs or will respond similarly

Question 14

Marketing Plan

Answer 14

a written document that acts as a guidebook of marketing activities for the marketing manager

Question 15

Straight Rebuy

Answer 15

routinely re-order without any modifications

Question 16

Relationship Marketing

Answer 16

long-term relationship with LARGER customer

Question 17

Examples of Behavioral

Answer 17

occasion, benefit sought, user status, usage rate

Question 18

Behavioral

Answer 18

based on knowledge, attitudes, uses or responses to a product

Question 19

Psychographic

Answer 19

personality characteristics, motives, lifestyles and geodemographic

Question 20

Customer relationship

Answer 20

long-term customer retention than acquiring large numbers of new and potentially single-transaction customers

Question 21

Business Buying Process

Answer 21

1. Problem Recognition
2. General Need Description
3. Product Specification
4. Supplier Search
5. Supplier Selection Process
6. Order Routine Specification
7. Performance Review

Question 22

Strategy

Answer 22

plan from reaching a specific goal

Question 23

Marketing goals

Answer 23

what results the company wants to achieve with its marketing efforts

Question 24

Marketing Design

Answer 24

• Product research
• Consumer research
• Packing research
• Pricing research

Question 25

Product Specification

Answer 25

decides on and specifies the best technical product characteristics (3rd step)

Question 26

Modified Rebuy

Answer 26

buyer wants to modify product specifications, prices, terms, or suppliers

Question 27

Marketing Research

Answer 27

gathering information, analyze, and report

Question 28

School-age-children

Answer 28

as young as 2 years old

Question 29

Generation Y

Answer 29

1982-2003

Question 30

Generation X

Answer 30

1965-1981

Question 31

Baby Boomers

Answer 31

1946-1964

Question 32

Seniors

Answer 32

beyond 1946

Question 33

Characteristics of Relationship Marketing

Answer 33

1. Focuses on long-term rather than short-term 2. Focuses on partners and customers rather than company's product 3. Focuses more on listening and learning rather than talking

Question 34

How to establish customer value?

Answer 34

best cost best service best product

Question 35

The drivers value

Answer 35

product function service quality marketing branding price points if differentiation existing experience or relationships

Question 36

Two types of marketing approach

Answer 36

1. Traditional Approach 2. Contemporary Approach

Question 37

SMART

Answer 37

Specific Measurable Attainable Realistic/Relevant Time-bound

Question 38

Market

Answer 38

ability and willingness to make purchases

Question 39

What is customer?

Answer 39

receives, consumes or buys a product

Question 40

Marketing Strategy

Answer 40

describe how your marketing goals

Question 41

Marketing Concept

Answer 41

satisfying customer and accomplishing goals at the same time

Question 42

refers to everyone a customer see when interacting in your business

Answer 42

Physical evidence

Question 43

where the business provides the product

Answer 43

Physical environment

Question 44

Where customer buys a product

Answer 44

Place

Question 45

Marketing Mix

Answer 45

1. Price 2. Product 3. Promotion 4. People 5. Place 6. Process 7. Physical Evidence

Question 46

Nature of marketing goals

Answer 46

1. realistic 2. credible 3. should be recorded

Question 47

Marketing by Philip y

Answer 47

creating commuting delivering value target market profit

Question 48

History of Marketing

Answer 48

Barter System Industrialization Golden age of advertising New marketing theories

Question 49

consumer recognize a brand name when someone mentions it

Answer 49

Aided brand awareness

Question 50

when they need a product

Answer 50

Unaided brand awareness

Question 51

Goals must be

Answer 51

Attainable Consistent Comprehensive Intangible

Question 52

target market is the segment of the market, most likely to purchase

Answer 52

Increasing target market

Question 53

maximize their financial return from investment as high as possible

Answer 53

Increasing sales and profit

Question 54

Examples of Marketing Goals

Answer 54

Countering competitive strategies Increasing distribution channel Reputation

Question 55

The Role of Marketing

Answer 55

1. Identify customers 2. Satisfy " " 3. Retain " " 4. Creation of product and service 5. Distribution 6. Pricing 7. Promotion 8. Selling

Question 56

use for an effective marketing strategy, we can also use it for the effective promotion of either goods or services

Answer 56

Principles of Marketing

Question 57

GRADES REVEAL

Answer 57

• P.E - 97 • Marketing - 96 • R.W.S - 95 • EAPP - 89 • Business Math - 86 • Stats - 79