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SalesIntel > Onboarding > Flashcards

Onboarding Flashcards

Understand Key Industry Terms, Competitors, and SalesIntel

1
Q

SalesIntel Elevator pitch

A

Sales Intelligence platform that provides sales and marketing teams with human verified b2b company and contact data

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2
Q

Account Based Marketing (ABM)

A

A strategic B2B strategy that concentrates sales and marketing resources on a clearly defined set of target accounts within a market and employs personalized campaigns designed to resonate with each account

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3
Q

Net New Business

A

An account that you have never sold anything to

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4
Q

Lead Scoring

A

A methodology used to rank prospects against a scale that represents the perceived value each lead represents to the organization. The resulting score is used to determine which leads a receiving function (e.g. sales, partners, teleprospecting) will engage, in order of priority

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5
Q

Account Scoring

A

The process of sorting all the potential customers in an order from the most to the least valuable. The estimated value of an account is equal to the proximity to the ideal customer profile

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6
Q

Firmographic Data

A

Industry, Location, Company Size, Revenue

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7
Q

Technographic Data

A

Insights on a company’s current technology choices combined with buying signals that indicate future technology needs

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8
Q

Ideal Customer Profile (ICP)

A

A description of the company — not the individual buyer or end user — that’s a perfect fit for your solution. Use Firmographics and Technographics to create this profile

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9
Q

Machine Learning (as it relates to AI)

A

A method of data analysis that automates analytical model building. It is a branch of AI based on the idea that systems can learn from data, identify patterns and make decisions with minimal human intervention.

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10
Q

Natural Language Processing

A

A branch of AI that deals with the interaction between computers and humans using the natural language. The ultimate objective of NLP is to read, decipher, understand, and make sense of the human languages in a manner that is valuable

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11
Q

Know Your Customer (KYC)

A

What businesses do in order to verify the identity of their clients either before or during the time that they start doing business with them. The term KYC can also reference the regulated bank practices that are similarly used to verify clients’ identities.

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12
Q

Pardot

A

Marketing Automation software. Acquired by Salesforce. ID best leads, track engagement with campaigns, improve follow up speed, automate lead qualification and nurturing, calculate marketing ROI

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13
Q

Marketo

A

marketing automation software focused on ABM

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14
Q

Mintigo

A

a self-serve B2B customer intelligence platform that guides marketing and sales teams on who to target and how to engage

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15
Q

SalesIntel Research Team

A

Team of over 200 researchers with another 1200 on demand that hand verify phone and email records to provide highly accurate contact data into the SalesIntel database

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16
Q

SalesIntel Data Quality

A

a

17
Q

Web Experience (ABM Element)

A

Tailor your website and content based on who is viewing it and what is most important/interesting to them

18
Q

Analytics (ABM Element)

A

Marketers get a complete picture of their overall marketing performance—across the entire marketing and sales funnel

19
Q

Content Marketing (ABM Element

A

A type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.

20
Q

Sales Enablement (ABM Element)

A

A structured system (tools, training, technology, processes) designed to help sales reps successfully engage with prospective buyers throughout the sales process by equipping sales organizations with the right information, content, and tools.

21
Q

CRM (ABM Element)

A

The system of record for sales activity, individual performance, and sales revenue

22
Q

Marketing Automation System (MAS)

A

Software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online (such as email, social media, websites, etc.) and automate repetitive tasks

23
Q

HubSpot

A

Inbound marketing and sales software that helps companies attract visitors, convert leads, and close customers. You can use their tools to host web and landing pages, create blogs and email sequences, and manage interactions with your leads and customers—all while analyzing the success of campaign and tracking user behavior

24
Q

Outreach.io

A

Sales Engagement and Sales Automation platform

25
Q

SalesLoft

A

Sales Engagement and Sales Automation platform

26
Q

Manoj Ramnani

A

CEO/Founder of SalesIntel. Also Circleback, Dublabs

27
Q

Elizabeth Walter

A

Board member SalesIntel. Former CRO @ RainKing

28
Q

Gary Grinev

A

Head of Product and Customer Success

29
Q

Data Hygiene

A

The collective processes conducted to ensure the cleanliness of data. Data is considered clean if it is relatively error-free. Dirty data can be caused by a number of factors including duplicate records, incomplete or outdated data, and the improper parsing of record fields from disparate systems

30
Q

Metadata

A

Analyze your CRM/Data to find best customers, enaged prospects, and fast moving deals. Take that info and create ICP, hit them with ads, use SalesIntel to ID contacts you should start conversations with. Show your ads to best possible prospects, then use contact data from SalesIntel

31
Q

Wim de Nood

A

Director of Technology

32
Q

Gary Holtz

A

SME

33
Q

Your Growth Expert

A

Marketing growth and consultancy firm that SalesIntel uses

34
Q

Salesforce Manage Package

A

A collection of Lightning Platform components and applications that are made available to other organizations through the AppExchange. A managed package is a collection of application components that are posted as a unit on AppExchange, and are associated with a namespace and a License Management Organization

35
Q

SME

A

Subject matter expert

SalesIntel (1 decks)

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