Oligopoly Flashcards
Define oligopoly?
A market structure with few sellers, in which each firm must take into account the behaviour and likely behaviour of rival firms in the industry
whats game theory??
a method of modelling the strategic interactions between firms in an oligopoly
what is dominant strategy??
a situation in game theory where a firms best strategy is independent of those chosen by others
What is Nash equilibrium??
situation occurring within a game when each players chosen strategy maximised payoffs given the other players choice, so no need to alter behaviour
Whats a cartel
an agreement between firms on price or output with the intention of maximising their joint profits
what is tacit collusion
a situation occurring where firms refrain from competing on price, but without communication or formal agreement between them
Examples of oligopoly markets/ industries
entertainment industry, mobile network operators, car manufacturers, supermarkets
What are the characteristics of oligopoly?
1) few large firms
- 2) high barriers to entry
3) non price competition (product differentiation)
4) price makers
5) interdependent decision making
What examples of non price competition are there?
- exclusivity
- brand loyalty
- loyalty schemes
- innovation
- free upgrades
- customer service
- convenience
- sales promotion
What does the kinked demand curve look like??
AR= 1st half elastic, 2nd half inelastic
MR= first half elastic, then vertical, then second half inelastic
-MC crosses MR at vertical point
-price is at the top of the vertical point
What does the kinked demand curve model and how??
- models the behaviour of firms trying to anticipate their rivals behaviour
- the elastic part means that one firm putting up prices won’t result in other firms following because they want to retain their market share, whilst the firm increasing prices will see a loss in profit and market share
- the inelastic part means that one firm lowering prices lowers total revenue as other firms copy to retain competitiveness and their market share
- the AC curve going through the vertical part of the MR curve means that profits can rely massively on their average costs, and there is incentive to lower average costs through exploitation of economies of scale
Why do oligopolies have to compete in non price ways
they can’t compete in price by lowering prices because it reduces overall revenue and forces them onto inelastic part of demand curve
What is collusion and when is collusion most likely??
collusion can be formal or tacit, and occurs when firms co-operate with each other on price or output against the interests of consumers
-most likely when oligopolistic conditions are stronger
What competition and when is it most likely to occur?
Price competition occurs when there are relatively large number of firms and lower barriers to entry than an oligopoly so they are better able to compete on price
How can game theory explain whether competition or Colluding between two firms will benefit them both??
- if both firms choose to collude and keep prices high then their revenue may be maximised
- however the firms both have the incentive to undercut their competition and increase their own revenue at the expense of the competitors. therefore if they both compete to undercut each other, both of their revenue falls
- if one firm competes and one firm colludes, the competing firm is better off with lower prices and more revenue than the colluding firm