OKAY Flashcards

1
Q

Quantitative Research (bullets)

A

Expressed in numbers and graphs

Used to test theories and assumptions

Used to establish facts about a topic

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2
Q

Qualitative Research (bullets)

A

Expressed in words

Used to understand concepts and experiences

Used to gather insights on topics that are not well understood

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3
Q

Quantitative methods

A

Experiments

Observations

Surveys

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4
Q

Qualitative methods

A

Literature review

Observations

Focus groups

Interviews

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5
Q

Qualitative research is used to?

A

Understand something

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6
Q

Quantitative research is used to?

A

To confirm theories

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7
Q

What is Descriptive Method (Descriptive research)?

A

Describes the phenomena being studied.

It addresses the “what” question.

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8
Q

Descriptive method described what?

A

It describes what appears to be happening and what the important variables seem to be.

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9
Q

What is Correlational Research?

A

Correlational research determines the relations among two or more variables.

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10
Q

Correlational research can be bivariate into?

A

independent variable

dependent variable

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11
Q

Correlational research emphasizes what?

A

It emphasizes the strength of the relationship, from nor correlation to perfectly correlated.

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12
Q

What happens in Experimental method?

A

the researcher manipulates one or more independent or grouping variables and then observes the impact of that manipulation on one or more dependent or outcome variables

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13
Q

Experimental method includes?

A

true experiments

quasi-experiments

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14
Q

What is true experiments?

A

individuals are randomly assigned to groups, such as method of instruction

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15
Q

What is quasi experiments?

A

individuals cannot randomly assigned as they are in a condition or group

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16
Q

What is the use of Historical Method?

A

establishing facts to arrive at conclusions or predict future.

17
Q

What is Market Research?

A

It is a effort to gather information about target markets or customers.

18
Q

Purpose of market research.

A

provides important information to identify and analyze customer satisfaction, the market need, market size and competition.

19
Q

What is Feasibility Study?

A

A feasibility study is an analysis of the ability to complete a project successfully, taking into account legal, economic, technical, scheduling, marketing, environmental, and other factors.

20
Q

Purpose of feasibility study.

A

feasibility study allows to investigate the possible negative and positive outcomes of a project before investing