Observations Flashcards
structured observation
the researcher decides in advance what sort of behaviour they are looking for and devised an observation checklist (tally chart)
observations
observe and record naturally occurring behaviour, can be used as a technique in an experiment, no IV is manipulated
unstructured observstion
the researcher simply records all the action
advantages of structured
generates quantitative data, easy to analyse
disadvantages of structured
researcher bias, difficult to decide what is considered a type of behaviour
advantages of unstructured
quantitative or qualitative data, using two observers will increase the inter-rater reliability
disadvantages of unstructured
difficult to accurately record all that happens