Objectives, Strategy and Tactics Flashcards
The 4 MAIN Business Objectives are?
- SURVIVAL
- BREAK EVEN
- PROFITABILITY
- EXPANSION
BREAK EVEN meaning?
It is when total costs and total revenue are EQUAL to each other. When there is no gain or loss!
What is a STRATEGY?
An ACTION PLAN
Why do businesses need a TACTIC?
to achieve its STRATEGY
To formulate a STRATEGIC PLAN, many aspects of the business must be considered. What these factors mainly involve?
INTERNAL and EXTERNAL AUDITS
(SWOT) : STRENGHTS WEAKNESSES OPPORTUNITIES THREATS
The internal audit helps a business to assess its STRENGHTS and WEAKNESSES in relation to what?
in a relation to its COMPETITORS
What is the PURPOSE of audit?
to provide accurate data about each department, it is best to use STATISTICAL DATA
Key areas of CONCERN for businesses?
POLITICAL and ECONOMICAL, because of the impact they have on consumer demand.
Stakeholder
a person or party with an interest in the success of a business