OB week 3 practice Flashcards
5 step model
1 interpretation stimuli
2 Observation
3 perceptual selection
4 perceptual organization/construction
5 interpretation
social identity theory
(how you look at yourself) People (perceivers) form perceptions of themselves (target) based on their characteristics and memberships in social categories (situation)
(how you look at others as they look back at you) People (perceivers) form perceptions of others (target) based on their memberships in social categories (situation)
prototype
The most typical attributed embodied by people in a certain social category
bruners model
categorization target encountered (new co worker)
openness to target cues (search for information)
familiar cues encountered (worker is from stanford)
target categorized (good man with good potential)
cue selectivity (performance is ignored)
categorization strengthened (worker is still good man with good potential)
perceptual selection
since only some of the environmental stimuli are sensed, perceptual selection limits what can be perceived. external (size, intensity, contrast)
Internal (familiarity, source credibility)
observation
seeing hearing tasting seeing smelling tasting
perceptual organization/construction
what is perceptually selected due in part to what others are perceiving (proximity, similarity)
Interpretation
attribution, errors