NY Prof Resp - Advertising & Solicitation

Question 1

COMMUNICATION ABOUT LEGAL SERVICES - ADVERTISING AND SOLICITATION

Answer 1

p.8

Question 2

Firm Name

Answer 2

The Firm name must not be misleading

no trade names in NY

e.g. can’t name your firm “Aaabest Law Firm to ensure you are first in the phone book

Question 3

Specialization

Answer 3

A lawyer or law firm may publicly identify one or more areas of law in which the lawyer or the law firm practices, or may state that the practice of the lawyer or law firm is limited to one or more areas of law

Question 4

BUT a lawyer may not hold herself out as a SPECIALIST unless

Answer 4

she is certified as a specialist in a particular area of the law by a private organization approved by the ABA or another state

Question 5

Advertising defined

Answer 5

Any public or private communication made by or on behalf of a lawyer or law firm about the lawyer or law firm’s services, the primary purpose of which is for retaining the lawyer or law firm

EXCEPTION: communications to existing clients or other lawyers (lawyer-to-lawyer is OK)

Question 6

Computer-accessed communications can constitute advertisements

Answer 6

These include any communication by or on behalf of a lawyer disseminated through the use of a computer/electronic device such as: websites, a blog, email, pop-ups, chat rooms, list serves, instant messaging

Question 7

Attorney Advertisements MUST INCLUDE:

Answer 7

(1) Name,