Nwoanwuri expressions

Question 1

Brand perception

Answer 1

How consumers view a brand. (Percepção da marca)

Question 2

Brand equity

Answer 2

The value a brand adds to a product. (Valor da marca)

Question 3

Brand loyalty

Answer 3

When customers repeatedly choose a brand. (Lealdade à marca)

Question 4

Brand differentiation

Answer 4

Unique qualities that set a brand apart. (Diferenciação da marca)

Question 5

Brand storytelling

Answer 5

Using narratives to connect with consumers. (Narrativa da marca)

Question 6

Brand positioning

Answer 6

How a brand is placed in consumers’ minds. (Posicionamento da marca)