NPS Flashcards
What are the three categories customers are placed in based on their answer to the question “Would you recommend Xfinity from Comcast?
Promoters, Passives, and Detractors
How is the NPS calculated?
The Net Promoter Score is calculated by subtracting Detractors from Promoters, while passives are left out of the equation.
Net Promoter System (definition)
Net Promoter System is a new way of operating that will help us create and build customer loyalty. The system encourages our employees, managers, and supervisors to own every interaction with the customer and consider everything from the customer’s point of view.
What is the Net Promoter Question
How likely are you to recommend Xfinity from Comcast to your friends and family?
Competitive Benchmark NPS (definition)
A way of understanding our position vs. those of our competitors.
Relationship NPS (rNPS)(definition)
An ongoing survey that measures how customers feel about their overall experience with Comcast as a brand.
What are the four NPS metrics?
Competitive Benchmark NPS, Relationship NPS (rNPS), Employee NPS (eNPS), and Transactional NPS (tNPS
Transactional NPS (tNPS) (definition)
Through a one time survey, measures how our customers feel after a single interaction with our employees.
Employee NPS (eNPS) (definition)
A recurring survey that measures how our employees feel about Comcast as a place to work and about our products and services.
Customer Advocacy (definition)
A measure of how loyal a customer is, or how strongly our customers will advocate for us.
Promoters (defintion)
Customers who are loyal and enthusiastic supporters, and will tell others to choose us. They score 9 or 10 in terms of their likelihood to recommend us.
Passives (definition)
Customers who are satisfied, but not motivated to recommend us. They are likely to leave us if attracted by a competitor’s promotion or advertising. They score a 7 or 8 in terms of their likelihood to recommend us.
Detractors (defintion)
Customers who are not happy with our service and who will tell others not to choose us . They are dissatisfied and often angry scoring us at a 0 to 6 in terms of their likelihood to recommend us.
Inner Loop (defintion)
Continuous learning and improvement at an individual and team level based on customer feedback and information sharing.
Outer Loop (defintion)
The outer loop receives and handles elevations from the inner loop and ensures solution are identified and communicated back to elevating teams.