Notes Flashcards
What is modified rebuy
Categorizes a previously made purchase that involves some change and that requires limited decision making
Ex: secretary decides to not only order all white paper but to order some colored paper
What is straight rebuy
A buying situation in which business buyers make routine purchases that require minimal decision making
Ex: a secretary orders all white paper
What is new task buy
A new business to business purchase that is complex or risky and that requires extensive decision making
Adidas starters
Rudolf dassler business minded, liked finance and distribution
- eventually left to create puma
Adolf dassler innovator
Kinesiology
Mans the science dealing with the interrelationship of the physiological processes and anatomy of the human body with respect to movement
Single sourcing
The business practice of buying a particular product from only one supplier
Ex: like buying post it’s from only one source, office max
Multiple sourcing
The business practice of buying a particular product from several a different suppliers, makes for more competition and better prices
Reciprocity
A trading partnership in which two firms agree to buy from one another
Reverse marketing
A business practice in which a buyer firm attempts to identify suppliers who will produce products according to the buyer firms specifications
Countertrade
A type of trade in which goods are paid for with other items instead of cash
Nike leaders
Bill bowerman was a coach of Phil knights, he is the innovator
Phil knight - ran track for bowerman, he was the businessman
Nikes linear city model
Where a firm will place it’s products along a line of attributes
Location model
Where a firm would lo ate its “presence” given The distribution of potential consumers
Carolyn Davidson
Came up with the Nike swoosh which she was paid 35 dollars for the design
Green marketing
A marketing strategy that supports environmental stewardship by creating an environmentally founded differential benefit in the minds of consumers
Cause marketing
Marketing activities in which firms seek to have their corporate IDE tiny linked to a good cause through advertising public service and publicity
Norms
Specific rules dictating what is right, wrong, acceptable or unacceptable
Custom
A norm handed down from the past that controls basic behaviors
Ex: division of labor in the household; the hour that the evening meal is served
Mores
Customs with a strong moral overtone
Ex: cannibalism; eating dog
Conventions
Norma regarding the conduct of everyday life
Ex: dealing wit the fine details of consumer behavior
Ethnocentrism
The tendency to prefer products or people of ones own culture
Functional benefits
Benefits provide immediate physiological outcomes
Ex: the padding and support in the she can lead to injury free runs and therefore greater fitness
Psychological benefits
Benefits that make one feel a certain way
Ex: run ing with other people and making friends
Values
The end state that consumers are trying to achieve in their lives such as health and self-fulfillment
