Notes

Question 0

What is modified rebuy

Answer 0

Categorizes a previously made purchase that involves some change and that requires limited decision making
Ex: secretary decides to not only order all white paper but to order some colored paper

Question 1

What is straight rebuy

Answer 1

A buying situation in which business buyers make routine purchases that require minimal decision making
Ex: a secretary orders all white paper

Question 2

What is new task buy

Answer 2

A new business to business purchase that is complex or risky and that requires extensive decision making

Question 3

Adidas starters

Answer 3

Rudolf dassler business minded, liked finance and distribution
- eventually left to create puma
Adolf dassler innovator

Question 4

Kinesiology

Answer 4

Mans the science dealing with the interrelationship of the physiological processes and anatomy of the human body with respect to movement

Question 5

Single sourcing

Answer 5

The business practice of buying a particular product from only one supplier
Ex: like buying post it’s from only one source, office max

Question 6

Multiple sourcing

Answer 6

The business practice of buying a particular product from several a different suppliers, makes for more competition and better prices

Question 7

Reciprocity

Answer 7

A trading partnership in which two firms agree to buy from one another

Question 8

Reverse marketing

Answer 8

A business practice in which a buyer firm attempts to identify suppliers who will produce products according to the buyer firms specifications

Question 9

Countertrade

Answer 9

A type of trade in which goods are paid for with other items instead of cash

Question 10

Nike leaders

Answer 10

Bill bowerman was a coach of Phil knights, he is the innovator
Phil knight - ran track for bowerman, he was the businessman

Question 11

Nikes linear city model

Answer 11

Where a firm will place it’s products along a line of attributes

Question 12

Location model

Answer 12

Where a firm would lo ate its “presence” given The distribution of potential consumers

Question 13

Carolyn Davidson

Answer 13

Came up with the Nike swoosh which she was paid 35 dollars for the design

Question 14

Green marketing

Answer 14

A marketing strategy that supports environmental stewardship by creating an environmentally founded differential benefit in the minds of consumers

Question 15

Cause marketing

Answer 15

Marketing activities in which firms seek to have their corporate IDE tiny linked to a good cause through advertising public service and publicity

Question 16

Norms

Answer 16

Specific rules dictating what is right, wrong, acceptable or unacceptable

Question 17

Custom

Answer 17

A norm handed down from the past that controls basic behaviors
Ex: division of labor in the household; the hour that the evening meal is served

Question 18

Mores

Answer 18

Customs with a strong moral overtone

Ex: cannibalism; eating dog

Question 19

Conventions

Answer 19

Norma regarding the conduct of everyday life

Ex: dealing wit the fine details of consumer behavior

Question 20

Ethnocentrism

Answer 20

The tendency to prefer products or people of ones own culture

Question 21

Functional benefits

Answer 21

Benefits provide immediate physiological outcomes

Ex: the padding and support in the she can lead to injury free runs and therefore greater fitness

Question 22

Psychological benefits

Answer 22

Benefits that make one feel a certain way

Ex: run ing with other people and making friends

Question 23

Values

Answer 23

The end state that consumers are trying to achieve in their lives such as health and self-fulfillment

Question 24

Instrumental value

Answer 24

Refers to a pattern of behavior in how consumers use products which Leads too different demand for products

Question 25

Terminal value

Answer 25

The end of the means end chain. It’s is ultimately what the consumer wants to achieve

Question 26

Means end chain

Answer 26

Attributes-> benefits-> values
| | |
V V V
Means. Means. End