Norman Ch 2 Flashcards
Gulf of Execution
How does this thing operate?
Gulf of Evaluation
What happened when I did the thing?
Signifiers
ensures discoverability and that feedback is well communicated
Constraints
guides action and eases interpretation
Mapping
relationship between controls and their actions
Conceptual Model
a form of storytelling (to ourselves), resulting from our predisposition to find explanations. Helps us understand our experiences.
Root Cause Analysis
Asking “why?” to figure out the ultimate cause of an activity
Declarative Memory
Memory of factual information
Procedural Memory
recalling activities performed in order to remember
Visceral Processing
Most basic level. “Lizard Brain.” Style and stimulus. Subconscious.
Behavioral Processing
Learned skills and appropriate reactions. Subconscious. Every action has an expectation.
Reflective Processing
Conscious cognition. Deep understanding, decision making. Slow.
Feedback
Knowledge of results that allows for a feeling of control. Aids in understanding what happened.
Conspiracy of Silence
When people perceive the fault to be their own and don’t admit to it. Feelings of helplessness are kept hidden
Learned Helplessness
Repeated failures at a task resulting in people believing themselves helpless
