Nootropic Drinks

Question 1

What is the primary responsibility individuals have in the new public health era?

Answer 1

Self-care and maintaining a reasonable level of fitness

This includes a healthy diet, avoiding unhealthy foods, and being physically active.

Question 2

How is health perceived in the context of neoliberal health discourse?

Answer 2

As a personal value that individuals are responsible for

Staying healthy is equated with being a ‘good’ and responsible citizen.

Question 3

What stigmas are associated with being unhealthy in the new public health era?

Answer 3

• Unfit
• Weak
• Lazy
• Lacking willpower and morals

Question 4

What is the ambiguity present in nutrition research?

Answer 4

There is little agreement on the exact elements of a healthy diet

This ambiguity allows food producers to market their products effectively.

Question 5

What does the ‘enterprise discourse’ promote?

Answer 5

Self-improvement and self-management through a commercial model where competition is fundamental. It promotes what has been described as “entrepreneurial self”

It encourages individuals to view and live their lives through a business lens.

Question 6

List key personal characteristics valued in today’s society according to the enterprise discourse.

Answer 6

• Initiative
• Energy
• Independence
• Boldness
• Self-reliance
  Individuals are supposed to perform at their best and be responsable for their own success and failure

Question 7

What are nootropics?

Answer 7

Substances that improve cognition and memory and facilitate learning

They are a rapidly growing sector in the food market.

Question 8

What benefits do functional drinks claim to offer?

Answer 8

• Whole-brain optimizer
• Brain-boosting
• Good for mental performance

Question 9

How do functional drinks contribute to the creation of the ‘entrepreneurial self’?

Answer 9

They help individuals fulfill their potential for self-improvement and success. Also, the fact that nootropic drinks improve our health and physical function also allows us to perform at our best. This allows us to us to run our lives as a business model

Question 10

What is the commodification of health?

Answer 10

The way food and health perceptions are shaped by commercial interests

Food producers design marketing items to appeal to specific market segments.

Question 11

What are some strategies used in the design of functional food producers’ websites?

Answer 11

• Infographics
• Integrated design
• Affordances

Question 12

What does the term ‘integrated design’ refer to?

Answer 12

The combination of visual elements with language to create meaning

This includes charts, tables, and graphics.

Question 13

Define ‘affordances’ in the context of semiotic resources.

Answer 13

Semiotic resources that allow interaction and use in social practices

They include various materials like websites and food packages.

Question 14

What are the five semiotic features analyzed in integrated design?

Answer 14

• Symbolization => the meaning is liked to basic shapes of graphics elements (e.g. curved or straight lines)
• Framing => concerns how elements are separated (they can be similar or different)
• Orientation => it is about how the websites is organized in terms of spatial composition (e.g. centre-margin, bottom-up, left-right)
• Classification => a way to create specific categories for certain elements through different graphic representation
• Causality => it is about how graphic elements are represented as having effects on each other (e.g. arrows)

Question 15

Tell me about the codification of science; how do we achieve that?

Answer 15

• Presence of science and medical expertise
• Presentation of statistics
• Use of familiar scientific terms and, at the same time, unfamiliar scientific terms
• Positioning the products as solutions to problems
• Manipulation of scientific authorit

Question 16

What is the effect of referencing science on consumer perception?

Answer 16

It has been proven to have positive effects on consumers

This includes making products appear more credible.

Question 17

How is complex information represented in integrated design?

Answer 17

Using symbols instead of text for clarity and precision. However, this design can be abstracts, hiding the actual causes relationships

This simplifies complex processes into manageable units.

Question 18

In what way are humans represented in nootropic drink marketing?

Answer 18

As machines relying on their brains, always performing at their best

This aligns with neoliberal health ideals.

Question 19

True or False: The marketing of nootropic drinks aligns with traditional health care models.

Answer 19

False

It aligns more closely with neoliberal health ideals and self-management.

Question 20

What governments publicize in the era of neoliberal health discourse?

Answer 20

Government, knowing the high cost of maintaining a healthy lifestyle combined with the working time, publicize the need for the public to maintain a reasonable level of fitness and avoid unhealthy food

Question 21

In the era of neoliberal health ideology, what did “self-care” becomes?

Answer 21

It becomes responsibility of the individual who is pushed into staying super-healthy

Question 22

What is as “morality system”?

Answer 22

It’s a system, a set of suggestions on how people should live their lives

Question 23

Definition of infographics

Answer 23

Diagrams - flow charts - lists and bars are used to talk about science on the nootropic drinks’s websites