non-random sampling Flashcards

1
Q

what are the two types of non random sampling?

A

quota, opportunity

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2
Q

What is quota sampling?

A

when an interviewer selects a sample that reflects the characteristics of the whole population.

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3
Q

How do you carry out quota sampling?

A

. divide the population into groups according to a given characteristic.
. the size of each group determines the proportion of the sample that should have that characteristic.

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4
Q

What is opportunity sampling?

A

it consists of taking the sample from people who are available at the time the study is carried out and who fit the criteria that you are looking for.

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5
Q

What are the advantages of quota sampling?

A

. no sampling frame required
. quick
. easy
. inexpensive
.allows a small sample to be representative of the whole population

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6
Q

What are the disadvantages of quota sampling?

A

. could be biased
. non-responses are recorded
. population must be divided into groups which can be inaccurate, costly and time consuming

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7
Q

What are the advantages of opportunity sampling?

A

. easy to carry out
. inexpensive

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8
Q

What are the disadvantages of opportunity sampling?

A

. unlikely to provide a representative sample
. highly dependent on individual researcher.

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