Niche And Mass Marketing Flashcards
0
Q
Who are mass products targeted at?
A
Mass products are for a wide target audience
1
Q
Who are niche products targeted at?
A
Niche products are only for specific people or target market
2
Q
What is a niche market?
A
Businesses target a small specific segment of the market and tailor their product to meet customers needs
3
Q
What is a mass market?
A
Where a business target their product at the entire market and appeal to all markets
4
Q
Give 3 examples of niche products
A
- Rolex watch
- Expensive cars
- Designer clothing
5
Q
Give 3 examples of mass products
A
- Food
- Clothes
- Average cars
6
Q
Give 2 benefits of niche marketing
A
- Less competition
* Unique product/idea
7
Q
Give 2 benefits of mass marketing
A
- Everyone wants your product
* You sell on a global scale (increase in profits)
