nice Flashcards
Basic elements
line, shape, form, texture, pattern, color, value, space, and size
Basic Principles
contrast, repetition, alignment, proximity, hierarchy, balance, movement, emphasis, harmony, and unity
Identify anatomical components of typography.
- X-height
- Baseline
- Cap height
- Ascender
- Descender
- Counter
- Crossbar
- Ligature
Categories of type
Serif, san serif, script, display, old style, modern, slab serif, etc
Explain how typography impacts design
By influencing the readability, visual hierarchy, and overall tone of a piece.
Additive colors
RGB – red, green, and blue
Subtractive colors
CMYK – cyan, magenta, yellow, and black
Color Schemes
complementary,
analogous,
triadic,
tetradic,
split complementary,
and monochromatic
Explain the psychology of color
The study of how colors affect human behavior and perception.
Generate project ideas using stakeholder communication, research, brainstorming, thumbnails, roughs, mock-ups, and wireframes.
Graphic design process:
o Research (interview)
o Brainstorming
o Thumbnails
o Roughs
o Mock-ups
o Wireframes (web, UX)
o Focus groups
Age, gender, income, education level, occupation, marital status, family structure, ethnicity, and geographic location…
…the primary demographic components for a target audience.
Develop a project workflow from initiation to completion
Workflow outline
Consider user experience (UX) when designing for the target audience (e.g., motivation, functionality, and accessibility)
(UX) User Experience
o Motivation
o Functionality
o Accessibility
Collaborate with others to plan and execute a graphic work
- Use defined roles
- Work towards goals established by the group and each position
o Creative process steps
Research
Brainstorm
Create
Revise
Edits based on client feedback
Present
Describe project evaluation and review techniques
Steps to revision process
o Revise
o Edit based on client feedback o Present
Vector vs. Raster
Vector images are made of mathematical formulas, while raster images are made of pixels.
Scaling vs. Pixelation
Scaling is the process of changing the size of an image, while pixelation is the effect of enlarging an image beyond its resolution.
A digital image made using vector graphics.
Vector Illustration
Composition Techniques
o Rule of thirds
o Diagonals
o Framing
o Balance
o Depth of field
o Viewpoint
o Leading lines
o Color
o Repeating patterns/texture
o Symmetry
Execute a photo shoot according to client’s needs
- Client interview
- Equipment needs
- Location needs
Non-destructive image editing techniques
- Camera raw
- Layer masking
- Adjustment layers
- Smart objects
Manipulate digital images using…
…industry standard software
Produce single- and multi-color graphic works…
…using industry standard software.
Appropriate page formatting tools.
Utilizing margins, columns, grids, and bleeds
