NF 13 - Market Research & Marketing Strategies Flashcards

1
Q

brand

A

marca

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2
Q

buying habits

A

hábitos de compra

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3
Q

concerned

A

preocupado

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4
Q

conduct a survey

A

realizar una encuesta

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5
Q

demo

A

muestra o demostración del producto

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6
Q

don’t mind

A

no importa

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7
Q

factor

A

elemento, aspecto

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8
Q

find out

A

descubrir

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9
Q

focus group

A

grupo de sondeo / grupo de debate / muestreo

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10
Q

go ahead

A

seguir adelante

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11
Q

interested in

A

interesado en

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12
Q

interviewee

A

entrevistado

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13
Q

loyal

A

fiel, leal

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14
Q

market research

A

estudio o investigación de mercado

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15
Q

method

A

método

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16
Q

on sale

A

en oferta / en rebajas

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17
Q

option

A

opción

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18
Q

questionnaire

A

cuestionario

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19
Q

survey

A

encuesta

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20
Q

sales analysis

A

análisis de ventas

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21
Q

series

A

ciclos / en sucesión / en cadena

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22
Q

sound file

A

archivo de sonido

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23
Q

target population

A

población destinataria / público objetivo / grupo meta

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24
Q

test (v)

A

probar, examinar, evaluar

25
Q

marketing research

A

investigación de mercado

26
Q

marketing strategies

A

estrategias comerciales

27
Q

appeal

A
VERB = atraer, gustar / recurrir, apelar contra 
NOUN = llamamiento, petición, solicitud
28
Q

campaign

A

campaña, iniciativa

29
Q

competitor

A

competencia, oponente

30
Q

consumer

A

consumidor, usuario

31
Q

demand

A

exigir, reclamar

32
Q

effective

A

eficaz, efectivo

33
Q

efficient

A

eficiente

34
Q

image

A

imagen (de la compañía)

35
Q

in comparison to

A

en comparación a/con

36
Q

original

A

original

37
Q

persuade

A

convencer, persuadir

38
Q

promotion

A

ascenso / promoción, oferta, difusión

39
Q

prospective customer

A

cliente potencial

40
Q

public relations

A

relaciones públicas

41
Q

regret

A

lamentar

42
Q

specialise

A

especializar

43
Q

stage

A

etapa

44
Q

take advantage of

A

aprovecharse de algo, sacar provecho de

45
Q

telemarketer

A

vendedor telefónico

46
Q

valid

A

vigente, válido

47
Q

value

A

valor, precio

48
Q

appearance

A

apariencia, aspecto

49
Q

exposure

A

exposición, visibilidad

50
Q

eye-catching

A

que llama la atención, llamativo, atractivo

51
Q

generate a buzz

A

que genera expectación

52
Q

launch

A

lanzar (lanzamiento o presentación de un producto)

53
Q

market share

A

cuota de mercado

54
Q

press release

A

comunicado de prensa

55
Q

product portfolio

A

cartera de productos

56
Q

rebrand

A

renombrar

57
Q

trade fair

A

feria comercial, feria de muestras / comercio justo

58
Q

user profile

A

perfil de usuario