Newspapers - The Times Flashcards
1
Q
What are the codes & conventions?
A
- Simple layout - no colour
- Smaller typeface = readers take effort to read it
- Formal - analytical with sophisticated lang - longer & more detailed articles
- Serious headline
- Focus on politics
2
Q
What is the mode of address?
A
- Formal with detailed descriptions & multiple opinions (quotations)
- Serious tone & indirectly addresses ready
- Offers all sides to debate / discuss - allowing audience to make judgements
3
Q
Representations
A
- Stereotypical - emotional & vulnerable
- ‘Candid’ framing of photo suggests shows feelings in private
- Lang of headline focuses on emotions than political achievements
- Men = strong & active of anything / promotions of policy
- ‘Driven’ = controlled by someone else - passive - by gov
4
Q
Barthes - semiotics
A
- Photo taken through car window - ‘Driven To Despair’ - unposed = private situation - personalised
- Representations through decoding & encoding
5
Q
Zoonen -
A
- Links emotion to women & failure as PM
6
Q
hooks
A
- Male gaze = act of depicting women - heterosexual perspective that presents & represents women as sexual objects for pleasure of male viewer
7
Q
The Times
A
- Broadsheet newspaper - more info & formal - conservative
- Audience = m/c - high education - more complex - abc1
- Reality with picture of May - don’t need to read text to know PM = failing to deliver brexit
8
Q
The Times 2
A
- Would loose audience if more tabloidy as they feel insulted - stupid because of educations - audience expects in depth political analysis
9
Q
The Times facts
A
- Owned by Murdoch - want readers to listen to him - acts like tabloid with size of photo & pun
- However he’s right wing of conservative supported by brexit
10
Q
What reality are they constructing?
A
- Dont trust her to deliver brexit - wanted to resign - times = trustworthy - woman
- Sense of authority - can make important decisions
11
Q
Conclusion
A
- constructing reality that May = failing as PM & woman
