Newspaper theory Flashcards
What wing is mirror?
left wing
what wing is times?
right wing
ways of identifying political bias:
-names/captions/camera angels
-statistics
-headline
-language/tone
example of a connotation/denotation:
-Critial of boris: informal
-visual codes
Kier starmer is…
Labour leading
Boris johnson is…
Conservative leading
The sun is
right wing
The guardian is
left wing
The mail is
left wing
‘Optics’ definition
How it is percieved/looked at by the public
‘Bombast’ definition
High-sounding language to impress
‘U-turn’ definition
Reversing political decisions
News values
Composition
Proximity
Personalisation
Unexpectedness
Predictability
Examples of ‘versions of reality’:
-Political bias
-News values
-One perspective of a news story
-Mediation
What does the formal layout of a broadsheet say?
maintains the ‘quality’
What to say about the masthead
suggests….about the story
If the masthead is serif font it is…
classy, traditional and sophisticated
Large bold image is…
eye-catching
What does small print show?
Shows the paper to be complex and is aimed at the readers with high literacy rates
What does Hall say about newspapers?
Stereotypical representations to raise awareness of inequalities of power. Encoded meanings. Versions of reality
What does Levi-Strauss say about newspapers?
Binary opposition between labour and conservative
What does Barthes say about newspapers?
‘Natural status of myth’, assuming the reader is right leading.
What does Gauntlett say about newspapers?
We use the media to construct our own identities.
Broadsheet
Large fonts usually
