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Media > Newspaper theory > Flashcards

Newspaper theory Flashcards

1
Q

What wing is mirror?

A

left wing

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2
Q

what wing is times?

A

right wing

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3
Q

ways of identifying political bias:

A

-names/captions/camera angels
-statistics
-headline
-language/tone

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4
Q

example of a connotation/denotation:

A

-Critial of boris: informal
-visual codes

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5
Q

Kier starmer is…

A

Labour leading

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6
Q

Boris johnson is…

A

Conservative leading

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7
Q

The sun is

A

right wing

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8
Q

The guardian is

A

left wing

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9
Q

The mail is

A

left wing

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10
Q

‘Optics’ definition

A

How it is percieved/looked at by the public

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11
Q

‘Bombast’ definition

A

High-sounding language to impress

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12
Q

‘U-turn’ definition

A

Reversing political decisions

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13
Q

News values

A

Composition
Proximity
Personalisation
Unexpectedness
Predictability

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14
Q

Examples of ‘versions of reality’:

A

-Political bias
-News values
-One perspective of a news story
-Mediation

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15
Q

What does the formal layout of a broadsheet say?

A

maintains the ‘quality’

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16
Q

What to say about the masthead

A

suggests….about the story

17
Q

If the masthead is serif font it is…

A

classy, traditional and sophisticated

18
Q

Large bold image is…

A

eye-catching

19
Q

What does small print show?

A

Shows the paper to be complex and is aimed at the readers with high literacy rates

20
Q

What does Hall say about newspapers?

A

Stereotypical representations to raise awareness of inequalities of power. Encoded meanings. Versions of reality

21
Q

What does Levi-Strauss say about newspapers?

A

Binary opposition between labour and conservative

22
Q

What does Barthes say about newspapers?

A

‘Natural status of myth’, assuming the reader is right leading.

23
Q

What does Gauntlett say about newspapers?

A

We use the media to construct our own identities.

24
Q

Broadsheet

A

Large fonts usually

25
Q

Tabloid

A

Small fonts, lots of images

26
Q

Masthead

A

Title of the newspaper presented in form of a logo e.g: the daily mail

27
Q

Puff

A

Advertisement thats eye-catching

28
Q

Secondary image

A

Additional images used in addition to the main image

29
Q

Standfirst

A

A brief introductory summary of an article, typically immediately after headline.

30
Q

Headline

A

Largest text on front cover to outline the story

31
Q

Offlead

A

‘secondary lead’ is the second most important news story of the day

32
Q

Splash/lead

A

Story deemed the most important by the newspaper as given most prominence on front page - trying to grab readers attention.

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