Newspaper "The Sun" Flashcards
Who is “The Sun” owned by?
News UK, a subsidiary of right- wing, Australian-born American media baron Rupert Murdoch’s News Corp.
What is “The Sun’s” target audience?
Male, C2DE and aged between 35–64 years old.
Why is “The Sun” referred to as a red top”?
They specialise in tabloid journalism – journalism that often relies on sensationalism, celebrities, and gossip.
How does “The Sun” use military language?
The choice of the term “army” for the campaign frames Covid as a common, tangible enemy that the readers can help defeat.
What is significant about the puff “Jabs army”?
It is in the shape of a heart, with a Union Flag image, making it appear like a badge the volunteers might receive or a logo they might wear to connect them to the scheme and the nation (Patriotism).
What does the syringe in the image of Big Ben signify?
Highlights that this story is about vaccinations - The needle pointing to 12 suggests to the audience that time is of the greatest importance when it comes to distributing the vaccination.
How has “The Sun” used celebrity endorsement?
Gary Lineker and Kate Garraway are trusted celebrities with personal experiences of Covid-19 within their families creating a sense of positivity and relatibility.
How does “The Sun” build a sense of community?
The use of collective pronouns, “us” and “we”, whilst
the continued use of direct address “YOU” reinforces the jingoistic tone of the headline.
How is Boris Johnson represented in “The Sun”?
The headline “PM: Britain Brexpects”, which is an intertextual link to two historical British leaders, Churchill and Nelson - By aligning Johnson with these two people, it is clear this article is pro- Johnson and pro-Brexit.
How is Brexit represented in “The Sun”?
Brexit has brought “newfound freedom” to the UK,
while terms such as “heralded” and “dawn”
imply Britain has a great future away from the
EU.
