Newspaper terminology Flashcards
Anchorage
The combining of images and text to give a message more weight.
Body Text
Also known as copy. Written material that makes up the main part of an article
By-line
The line above the story, which gives the author’s name and sometimes their job and location
Caption
Brief text underneath an image describing the photograph or graphic
Centre Spread
A photograph, often in full colour, that runs across the middle two pages
Classified Ad
An advertisement that uses only text, as opposed to a display ad, which also incorporates graphics
Cropping
The selection of a particular section of a photograph for a particular purpose.
Edition
Some newspapers print several of these every night, these are versions with some changes and maybe additional late stories
Gutter
The blank space between margins of facing pages of a publication or the blank space between columns of text
House style
The style or aesthetic of a specific newspaper.
Headline
A phrase that summarises the main point of the article. Usually in large print and a different style to catch the attention of the reader
Ideology
The political stance/ messages the newspaper is presenting to its reader
Layout
The positioning of elements on a page.
Lead Story
Main story, usually a splash
Main Image
Dominant picture, often filling much of the front cover
Masthead
Title of the newspaper displayed on the front page
Mode of address
The way in which the reader of the article is addressed.
Page Furniture
Everything on a page except pictures or text of stories
Page Number
A system of organisation within the magazine. Helps the audience find what they want to read
Pull Quote
Something taken from within an article, usually said by the person in the main image
