Newspaper stats and FAX (q3+4)

Question 1

What % of news online is accessed via a phone?

Answer 1

64% (2022)

Question 2

What is the fastest growing news source for news in the UK?

Answer 2

TikTok

Question 3

Are online audiences more likely to notice an advert on a normal website or a news website?

Answer 3

30% more likely to notice it on a news site (so good for advertisers!)

Question 4

Are online audiences more likely to ad-like (click on an advert) on a normal website or a news website?

Answer 4

27% more likely to ad-like on a news brand website (so good for advertisers!)

Question 5

What is click streaming?

Answer 5

The precise tracking oof what users “click on” and how long they spend on an article

Question 6

Why is click streaming useful?

Answer 6

It allows brands to know exactly what interests their audiences and they can reproduce similar content (think Hesmondhalgh!)

Question 7

How many people visit the MailOnline monthly?

Answer 7

24.7 million

Question 8

How many people visit The Guardian monthly?

Answer 8

35.6 million

Question 9

What are the demographics of young people in the MailOnline?

Answer 9

26.7% of people aged 15-25 (compared to just 9.5% for the print version)

Question 10

What are the demographics of young people in The Guardian?

Answer 10

33% of people aged 15-34

Question 11

The MailOnline has argued that its success is down to 3 things; what are these?

Answer 11

1. Creating addictive and timely content
2. Using analytics effectively
3. Making front door traffic and engagement a priority

Question 12

How is social interaction encouraged in the MailOnline?

Answer 12

It is encouraged through a range of participatory media eg Snapchat, Instagram, Facebook, TikTok etc. Articles on the website also enable comments and allow users to share and interact with stories

Question 13

How is entertainment and diversion used in The Guardian online?

Answer 13

Through culture and sport

Question 14

What is the demographic (class) audience of each product?

Answer 14

The Daily Mail: ABC1 (largest group in C1)
The Guardian: AB

Question 15

What is the average age and gender of set products?

Answer 15

Male - age 56 (DM)
Male - age 44 (TG)

Question 16

What are the psycographics of each product?

Answer 16

Progressive/Reformer/Explorer (TG)
Resigned/Mainstreamer/Suceeders (DM)

Question 17

Give 5 examples of news values.

Answer 17

Eg power elite, celebrity, entertainment, surprise, negativity, threshold, frequency etc

Question 18

How does price attract audiences?

Answer 18

Tabloids are often cheaper to attract that socio-economic group. Quality are more expensive to reflect the value put on good quality journalism by higher socio-economic groups.
DM - 90p (13% inflation rise in 2023)
TG - £2.50 (14% inflation rise in 2023)

Question 19

Who owns The Daily Mail?

Answer 19

DMGT

Question 20

What is the current circulation of The Daily Mail? (Feb 2023)

Answer 20

784,000 (monthly) (or you can write 0.8 million)

Question 21

What was the circulation of The Daily Mail in 2000?

Answer 21

2.35 million (monthly)

Question 22

What is the current circulation of The Guardian?(Feb 2021)

Answer 22

105,000 (monthly) (or you can write 0.1 million)

Question 23

What was the circulation of The Guardian in 2000?

Answer 23

0.4 million

Question 24

Which paper has seen the biggest decline in print papers?

Answer 24

The Daily Mail - BUT it did start with a MUCH bigger circulation

Question 25

What percentage of the population gain their news from The Daily Mail? (Ofcom data)

Answer 25

15% (down from 18% in 2018)

Question 26

What percentage of the population gain their news from The Guardian? (Ofcom data)

Answer 26

11% (down from 10% in 2018 - so not a massive drop!)

Question 27

Which age section of the population use The Daily Mail the most?

Answer 27

65+ (link this to the stories and values - are you surprised??)

Question 28

Who is the editor of newspapers?

Answer 28

The Daily Mail - Ted Verity The Guardian - Katherine Viner

Question 29

Why is media plurality an issue in the UK?

Answer 29

Because 73% of the print media is owned by 2 right-wing companies (DMGT and News UK) and therefore owned by 2 media barons (Harmsworth and Murdoch). What are the issues here??

Question 30

When was the Leveson Inquiry?

Answer 30

2011

Question 31

What did Leveson recommend? (3 things)

Answer 31

1. For the press to continue to be self-regulated outside of government power 2. To create a new press standards body 3. To protect the press from government inteference

Question 32

How are our online papers funded?

Answer 32

MailOnline - Clickbait and subscription model The Guardian - Subscription model based on reader loyalty plus some adverts

Question 33

What is the global reach of The Guardian online?

Answer 33

Over 1 million subscribers in over 180 countries

Question 34

How many monthly visitors do the websites have?

Answer 34

The Guardian: 33.6 million MailOnline: 24.7 million

Question 35

Name two journalists from each paper.

Answer 35

The Guardian: Owen Jones (very left!) and Simon Jenkins (central - almost a conservative!) Daily Mail: Richard Littlejohn (very rightwing) and Sarah Vine (right - used to be married to Michael Gove the MP)

Question 36

What is TikTok's reach for news? (This means - what percentage of users of TikTok get their news from this site) (Ofcom data)

Answer 36

7% (increased from 1% in 2020)

Question 37

What is the top news source for 16-24 year olds? (Ofcom data)

Answer 37

Instagram - 46%

Question 38

On which social media platform is The Daily Mail accessed most?

Answer 38

Snapchat - 25% (So 25% of those accessing news on Snapchat use The Daily Mail's snaps) followed by Facebook (21%) and TikTok (17%)

Question 39

On which social media platform is The Guardian accessed most?

Answer 39

Twitter - 17% (So 17% of those accessing news on Twitter use The Guardian's twitter feeds to access news) followed by Facebook (13%) and TikTok (12%)

Question 40

What are the advantages of online print in terms of distribution?

Answer 40

It is cheaper and reaches a global audience

Question 41

industry + auduences print and online done upto here :)

Answer 41

delate when proced

Question 42

Best 3 para for Q3

Answer 42

Globalisation Democratisation Move online (In reverse order)