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school flash cards to tranfer > Newspaper stats and FAX (q3+4) > Flashcards

Newspaper stats and FAX (q3+4) Flashcards

1
Q

What % of news online is accessed via a phone?

A

64% (2022)

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2
Q

What is the fastest growing news source for news in the UK?

A

TikTok

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3
Q

Are online audiences more likely to notice an advert on a normal website or a news website?

A

30% more likely to notice it on a news site (so good for advertisers!)

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4
Q

Are online audiences more likely to ad-like (click on an advert) on a normal website or a news website?

A

27% more likely to ad-like on a news brand website (so good for advertisers!)

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5
Q

What is click streaming?

A

The precise tracking oof what users “click on” and how long they spend on an article

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6
Q

Why is click streaming useful?

A

It allows brands to know exactly what interests their audiences and they can reproduce similar content (think Hesmondhalgh!)

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7
Q

How many people visit the MailOnline monthly?

A

24.7 million

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8
Q

How many people visit The Guardian monthly?

A

35.6 million

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9
Q

What are the demographics of young people in the MailOnline?

A

26.7% of people aged 15-25 (compared to just 9.5% for the print version)

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10
Q

What are the demographics of young people in The Guardian?

A

33% of people aged 15-34

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11
Q

The MailOnline has argued that its success is down to 3 things; what are these?

A
  1. Creating addictive and timely content
  2. Using analytics effectively
  3. Making front door traffic and engagement a priority
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12
Q

How is social interaction encouraged in the MailOnline?

A

It is encouraged through a range of participatory media eg Snapchat, Instagram, Facebook, TikTok etc. Articles on the website also enable comments and allow users to share and interact with stories

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13
Q

How is entertainment and diversion used in The Guardian online?

A

Through culture and sport

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14
Q

What is the demographic (class) audience of each product?

A

The Daily Mail: ABC1 (largest group in C1)
The Guardian: AB

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15
Q

What is the average age and gender of set products?

A

Male - age 56 (DM)
Male - age 44 (TG)

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16
Q

What are the psycographics of each product?

A

Progressive/Reformer/Explorer (TG)
Resigned/Mainstreamer/Suceeders (DM)

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17
Q

Give 5 examples of news values.

A

Eg power elite, celebrity, entertainment, surprise, negativity, threshold, frequency etc

18
Q

How does price attract audiences?

A

Tabloids are often cheaper to attract that socio-economic group. Quality are more expensive to reflect the value put on good quality journalism by higher socio-economic groups.
DM - 90p (13% inflation rise in 2023)
TG - £2.50 (14% inflation rise in 2023)

19
Q

Who owns The Daily Mail?

A

DMGT

20
Q

What is the current circulation of The Daily Mail? (Feb 2023)

A

784,000 (monthly) (or you can write 0.8 million)

21
Q

What was the circulation of The Daily Mail in 2000?

A

2.35 million (monthly)

22
Q

What is the current circulation of The Guardian?(Feb 2021)

A

105,000 (monthly) (or you can write 0.1 million)

23
Q

What was the circulation of The Guardian in 2000?

A

0.4 million

24
Q

Which paper has seen the biggest decline in print papers?

A

The Daily Mail - BUT it did start with a MUCH bigger circulation

25
Q

What percentage of the population gain their news from The Daily Mail? (Ofcom data)

A

15% (down from 18% in 2018)

26
Q

What percentage of the population gain their news from The Guardian? (Ofcom data)

A

11% (down from 10% in 2018 - so not a massive drop!)

27
Q

Which age section of the population use The Daily Mail the most?

A

65+ (link this to the stories and values - are you surprised??)

28
Q

Who is the editor of newspapers?

A

The Daily Mail - Ted Verity
The Guardian - Katherine Viner

29
Q

Why is media plurality an issue in the UK?

A

Because 73% of the print media is owned by 2 right-wing companies (DMGT and News UK) and therefore owned by 2 media barons (Harmsworth and Murdoch). What are the issues here??

30
Q

When was the Leveson Inquiry?

A

2011

31
Q

What did Leveson recommend? (3 things)

A
  1. For the press to continue to be self-regulated outside of government power
  2. To create a new press standards body
  3. To protect the press from government inteference
32
Q

How are our online papers funded?

A

MailOnline - Clickbait and subscription model
The Guardian - Subscription model based on reader loyalty plus some adverts

33
Q

What is the global reach of The Guardian online?

A

Over 1 million subscribers in over 180 countries

34
Q

How many monthly visitors do the websites have?

A

The Guardian: 33.6 million
MailOnline: 24.7 million

35
Q

Name two journalists from each paper.

A

The Guardian: Owen Jones (very left!) and Simon Jenkins (central - almost a conservative!)
Daily Mail: Richard Littlejohn (very rightwing) and Sarah Vine (right - used to be married to Michael Gove the MP)

36
Q

What is TikTok’s reach for news? (This means - what percentage of users of TikTok get their news from this site) (Ofcom data)

A

7% (increased from 1% in 2020)

37
Q

What is the top news source for 16-24 year olds? (Ofcom data)

A

Instagram - 46%

38
Q

On which social media platform is The Daily Mail accessed most?

A

Snapchat - 25% (So 25% of those accessing news on Snapchat use The Daily Mail’s snaps) followed by Facebook (21%) and TikTok (17%)

39
Q

On which social media platform is The Guardian accessed most?

A

Twitter - 17% (So 17% of those accessing news on Twitter use The Guardian’s twitter feeds to access news) followed by Facebook (13%) and TikTok (12%)

40
Q

What are the advantages of online print in terms of distribution?

A

It is cheaper and reaches a global audience

41
Q

industry + auduences print and online done upto here :)

A

delate when proced

42
Q

Best 3 para for Q3

A

Globalisation
Democratisation
Move online

(In reverse order)

school flash cards to tranfer (5 decks)

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