Newspaper stats and FAX (q3+4) Flashcards
What % of news online is accessed via a phone?
64% (2022)
What is the fastest growing news source for news in the UK?
TikTok
Are online audiences more likely to notice an advert on a normal website or a news website?
30% more likely to notice it on a news site (so good for advertisers!)
Are online audiences more likely to ad-like (click on an advert) on a normal website or a news website?
27% more likely to ad-like on a news brand website (so good for advertisers!)
What is click streaming?
The precise tracking oof what users “click on” and how long they spend on an article
Why is click streaming useful?
It allows brands to know exactly what interests their audiences and they can reproduce similar content (think Hesmondhalgh!)
How many people visit the MailOnline monthly?
24.7 million
How many people visit The Guardian monthly?
35.6 million
What are the demographics of young people in the MailOnline?
26.7% of people aged 15-25 (compared to just 9.5% for the print version)
What are the demographics of young people in The Guardian?
33% of people aged 15-34
The MailOnline has argued that its success is down to 3 things; what are these?
- Creating addictive and timely content
- Using analytics effectively
- Making front door traffic and engagement a priority
How is social interaction encouraged in the MailOnline?
It is encouraged through a range of participatory media eg Snapchat, Instagram, Facebook, TikTok etc. Articles on the website also enable comments and allow users to share and interact with stories
How is entertainment and diversion used in The Guardian online?
Through culture and sport
What is the demographic (class) audience of each product?
The Daily Mail: ABC1 (largest group in C1)
The Guardian: AB
What is the average age and gender of set products?
Male - age 56 (DM)
Male - age 44 (TG)
What are the psycographics of each product?
Progressive/Reformer/Explorer (TG)
Resigned/Mainstreamer/Suceeders (DM)
Give 5 examples of news values.
Eg power elite, celebrity, entertainment, surprise, negativity, threshold, frequency etc
How does price attract audiences?
Tabloids are often cheaper to attract that socio-economic group. Quality are more expensive to reflect the value put on good quality journalism by higher socio-economic groups.
DM - 90p (13% inflation rise in 2023)
TG - £2.50 (14% inflation rise in 2023)
Who owns The Daily Mail?
DMGT
What is the current circulation of The Daily Mail? (Feb 2023)
784,000 (monthly) (or you can write 0.8 million)
What was the circulation of The Daily Mail in 2000?
2.35 million (monthly)
What is the current circulation of The Guardian?(Feb 2021)
105,000 (monthly) (or you can write 0.1 million)
What was the circulation of The Guardian in 2000?
0.4 million
Which paper has seen the biggest decline in print papers?
The Daily Mail - BUT it did start with a MUCH bigger circulation
What percentage of the population gain their news from The Daily Mail? (Ofcom data)
15% (down from 18% in 2018)
What percentage of the population gain their news from The Guardian? (Ofcom data)
11% (down from 10% in 2018 - so not a massive drop!)
Which age section of the population use The Daily Mail the most?
65+ (link this to the stories and values - are you surprised??)
Who is the editor of newspapers?
The Daily Mail - Ted Verity
The Guardian - Katherine Viner
Why is media plurality an issue in the UK?
Because 73% of the print media is owned by 2 right-wing companies (DMGT and News UK) and therefore owned by 2 media barons (Harmsworth and Murdoch). What are the issues here??
When was the Leveson Inquiry?
2011
What did Leveson recommend? (3 things)
- For the press to continue to be self-regulated outside of government power
- To create a new press standards body
- To protect the press from government inteference
How are our online papers funded?
MailOnline - Clickbait and subscription model
The Guardian - Subscription model based on reader loyalty plus some adverts
What is the global reach of The Guardian online?
Over 1 million subscribers in over 180 countries
How many monthly visitors do the websites have?
The Guardian: 33.6 million
MailOnline: 24.7 million
Name two journalists from each paper.
The Guardian: Owen Jones (very left!) and Simon Jenkins (central - almost a conservative!)
Daily Mail: Richard Littlejohn (very rightwing) and Sarah Vine (right - used to be married to Michael Gove the MP)
What is TikTok’s reach for news? (This means - what percentage of users of TikTok get their news from this site) (Ofcom data)
7% (increased from 1% in 2020)
What is the top news source for 16-24 year olds? (Ofcom data)
Instagram - 46%
On which social media platform is The Daily Mail accessed most?
Snapchat - 25% (So 25% of those accessing news on Snapchat use The Daily Mail’s snaps) followed by Facebook (21%) and TikTok (17%)
On which social media platform is The Guardian accessed most?
Twitter - 17% (So 17% of those accessing news on Twitter use The Guardian’s twitter feeds to access news) followed by Facebook (13%) and TikTok (12%)
What are the advantages of online print in terms of distribution?
It is cheaper and reaches a global audience
industry + auduences print and online done upto here :)
delate when proced
Best 3 para for Q3
Globalisation
Democratisation
Move online
(In reverse order)
