Newspaper: Set texts Flashcards
What year was the iPhone and YouTube released?
2007
Circulation
The number of copies distributed
Readership
How many people read paper
How much is readership circulation declining each year?
10%
3 reasons for decline in readership circulation?
-Old people dying
-Expectation of free news
- Social media
What is the order of the socio-economic classes and what type of paper do they read
ABC1 = reads quality papers
C1/C2 = reads mid-market papers
Mass market = Tabloids
What is the Guardian Media Group
One of Uk’s leading media organisations, their core business is Guardian News & Media.
Who owns the guardian?
The Scott Trust - established in 1936 as a trust and exists to secure the financial and editorial independence of the guardian. All GMG’s profits are reinvested to support the trusts core purpose.
Guardian motto
” to preserve quality, liberal journalism for all”
Who runs Guardian Media Group
GMG has a board of directors which reports to the board of the Scott trust
Guardian business model -online
-Non - profit organisation
-3rd way membership model - Plea (their affluent readers) to call to action and support the guardian - (all access content at the price of £10)
-Advertisements
How many Guardian subscribers
1.2 million world-wide
2/3 or readers subscribe
Price of Guardian newspaper cover page
approx. £17,000
3 impacts of less newsroom staff
-less investigative journalism
-‘churnalim’
-international news not covered
Guardian journalistic staff
50% less than 2005
Who owns the brand daily mail?
Daily Mail and General Trust (DMGT) - Lord Rothermere owner and chairman
Daily Mail aim/ business model?
Make money, Advertising, For-Profit Organisation
Daily mail circulation
£3.3 million
Daily Mail social media followers
22 million
Daily mail price of cover page
£30,000
Price of the daily mail newspaper
£1.10
Price of the guardian newspaper
£3.00
Conventions of a quality newspaper
Hard news agenda, national and international, body text heavy, iconic photography
Conventions of a mid-market news paper
Dramatic, sensationalist news, Uk centric foreign news, Opinion pieces, Churnalism, Pro-Tory
Mail Online business model
-Website - mainly can make money through roadblock advertisement
-Partial paywall - charges for some content (e.g. royal family, special investigations, health, personal finance and columnists) - £4.99
-Sharable content + clickbait headlines
State statistics about falling readership/ circulation of print news
-Since 2009, number of national newspapers sold each day in the UK has dropped from 9 million to 3 million
-last decade, UK national paper advertising market has halved: 2013 = £1.2B, 2030 = £600 million
-newspaper readership is falling about 10% per year
Define Stereotype
Stereotype = a simplified, general negative representation of a social group
define archetype
archetype = positive repeated representations
define countertype
countertype = a representation that deliberately subverts expectations of a stereotype
Outline IPSO
A voluntarily regulation board
-Controlled and funded by ex right wing editors
-Biased; never fined any of its papers for breach of code
-Fig - leaf = regulator
-Lets press get away with prominent apologies
Guardians stance of regulatory bodies
-Refuses to sign upto IPSO or IMPRESS
-doesn’t want to legitimise IPSO and RW panel + funding model
-the Guardian is self-regulating and has its own internal complaints handling procedure
-the quality of journalism is very high with 2 verifiable sources
outline the 2012 Levenson enquiry
in the early 2000s to 2012, there was widespread phone hacking across the mid market + tabloid news industry
the Milly Dowler case: where a young murder victim’s phone had been hacked - led to the 2012 Leveson public enquiry into the standards and ethics of the press
a ‘royal charter’ was recomended to set the guidelines of how a new self-regulator should be set up. IPSO was set up for the RW press and the other regulator was ‘Impress’
Outline the values of LW texts
-Internationalist
-Socially inclusive
-Progressive
-Supports non-traditional beliefs
-Supports progressive gender roles
-Challenges capitalism
Outline the values of RW texts
-Nationalist
-Xenophobic
-Conservative
-Traditionalist
-Supports traditional gender roles
-Supports consumerism
