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Media Studies Revision FLashcards > Newspaper: Set texts > Flashcards

Newspaper: Set texts Flashcards

1
Q

What year was the iPhone and YouTube released?

A

2007

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2
Q

Circulation

A

The number of copies distributed

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3
Q

Readership

A

How many people read paper

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4
Q

How much is readership circulation declining each year?

A

10%

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5
Q

3 reasons for decline in readership circulation?

A

-Old people dying
-Expectation of free news
- Social media

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6
Q

What is the order of the socio-economic classes and what type of paper do they read

A

ABC1 = reads quality papers
C1/C2 = reads mid-market papers
Mass market = Tabloids

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7
Q

What is the Guardian Media Group

A

One of Uk’s leading media organisations, their core business is Guardian News & Media.

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8
Q

Who owns the guardian?

A

The Scott Trust - established in 1936 as a trust and exists to secure the financial and editorial independence of the guardian. All GMG’s profits are reinvested to support the trusts core purpose.

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9
Q

Guardian motto

A

” to preserve quality, liberal journalism for all”

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10
Q

Who runs Guardian Media Group

A

GMG has a board of directors which reports to the board of the Scott trust

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11
Q

Guardian business model -online

A

-Non - profit organisation
-3rd way membership model - Plea (their affluent readers) to call to action and support the guardian - (all access content at the price of £10)
-Advertisements

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12
Q

How many Guardian subscribers

A

1.2 million world-wide
2/3 or readers subscribe

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13
Q

Price of Guardian newspaper cover page

A

approx. £17,000

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14
Q

3 impacts of less newsroom staff

A

-less investigative journalism
-‘churnalim’
-international news not covered

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15
Q

Guardian journalistic staff

A

50% less than 2005

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16
Q

Who owns the brand daily mail?

A

Daily Mail and General Trust (DMGT) - Lord Rothermere owner and chairman

17
Q

Daily Mail aim/ business model?

A

Make money, Advertising, For-Profit Organisation

18
Q

Daily mail circulation

A

£3.3 million

19
Q

Daily Mail social media followers

A

22 million

20
Q

Daily mail price of cover page

A

£30,000

21
Q

Price of the daily mail newspaper

A

£1.10

22
Q

Price of the guardian newspaper

A

£3.00

23
Q

Conventions of a quality newspaper

A

Hard news agenda, national and international, body text heavy, iconic photography

24
Q

Conventions of a mid-market news paper

A

Dramatic, sensationalist news, Uk centric foreign news, Opinion pieces, Churnalism, Pro-Tory

25
Q

Mail Online business model

A

-Website - mainly can make money through roadblock advertisement
-Partial paywall - charges for some content (e.g. royal family, special investigations, health, personal finance and columnists) - £4.99
-Sharable content + clickbait headlines

26
Q

State statistics about falling readership/ circulation of print news

A

-Since 2009, number of national newspapers sold each day in the UK has dropped from 9 million to 3 million
-last decade, UK national paper advertising market has halved: 2013 = £1.2B, 2030 = £600 million
-newspaper readership is falling about 10% per year

27
Q

Define Stereotype

A

Stereotype = a simplified, general negative representation of a social group

28
Q

define archetype

A

archetype = positive repeated representations

29
Q

define countertype

A

countertype = a representation that deliberately subverts expectations of a stereotype

30
Q

Outline IPSO

A

A voluntarily regulation board
-Controlled and funded by ex right wing editors
-Biased; never fined any of its papers for breach of code
-Fig - leaf = regulator
-Lets press get away with prominent apologies

31
Q

Guardians stance of regulatory bodies

A

-Refuses to sign upto IPSO or IMPRESS
-doesn’t want to legitimise IPSO and RW panel + funding model
-the Guardian is self-regulating and has its own internal complaints handling procedure
-the quality of journalism is very high with 2 verifiable sources

32
Q

outline the 2012 Levenson enquiry

A

in the early 2000s to 2012, there was widespread phone hacking across the mid market + tabloid news industry
the Milly Dowler case: where a young murder victim’s phone had been hacked - led to the 2012 Leveson public enquiry into the standards and ethics of the press
a ‘royal charter’ was recomended to set the guidelines of how a new self-regulator should be set up. IPSO was set up for the RW press and the other regulator was ‘Impress’

33
Q

Outline the values of LW texts

A

-Internationalist
-Socially inclusive
-Progressive
-Supports non-traditional beliefs
-Supports progressive gender roles
-Challenges capitalism

34
Q

Outline the values of RW texts

A

-Nationalist
-Xenophobic
-Conservative
-Traditionalist
-Supports traditional gender roles
-Supports consumerism

Media Studies Revision FLashcards (1 decks)

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