Newspaper industry 3D April CAP Flashcards
Who are the daily mirror?
A British national, daily tabloid
When was the daily mirror established
1903
Who owns the daily mirror
Subsidiary, Trinity mirror
Who owns Trinity mirror
Conglomerate, Reach PLC
What has impacted the ownership of The Daily Mirror?
Online media has been largely responsible for the downturn in print sales.
How has the daily mirror counteracted the growth of online media?
By launching ‘Mirror Online’ and having a presence on social media sites.
Offers interactive opportunities for it’s readers with competitions, polls and ‘got a story?’
Who are Reach PLC?
The largest national and reginal multimedia content publisher.
Reach PLC publish more than 150 newspaper titles across the UK and Ireland,
from national presence of The Daily Mirror, Daily record, Sunday Mirror
to local news such as the Manchester evening news, Bristol post and Liverpool Echo
How are reach PLC able to project their political agenda to a large demographic?
Reach PLC publish more than 150 newspaper titles across the UK and Ireland,
from national presence of The Daily Mirror, Daily record, Sunday Mirror to local news such as the Manchester evening news, Bristol post and Liverpool Echo.
They use this opportunity to market across platforms, use synergy and publicise other media products which promote values and political agendas close to those of the newspaper.
Who used to be the regulating body of newspapers?
the press complaints commission
Why are the PCC no longer the regulating body?
Was severely criticised during the Leveson enquiry when investigating the effects and practice of the British Press in light of the News Corp phone hacking scandal.
What happened with the phone hacking scandal?
News Corp hacked missing, teenager, Milly Dowler’s voicemail, who was later found dead.
Hacked into phones of families of British service personnel killed in action.
Who NOW regulates the newspaper industry?
Independent Press Standards Organisation (ISPO)
What is the role of the ISPO?
Regulation of over 1500 print and 1100 online titles
Dealing with the complaints about possible breaches of the editor’s code of practice.
Giving help with unwanted press attention or harassment issues
Giving advice to editors and journalists.
Explain David Hesmondhalph’s Cultural Industries theory
The idea that cultural industry companies try to minimize risk and maximise audiences through vertical and horizontal integration.
The largest companies and conglomerates now operate across a number of different cultural industries, in order to maximise profit.
How can we apply cultural industries theory to reach plc?
How have they been able to stay relevant and maximise audiences?
Became horizontally integrated company with a wide range of titles in order to maximise audiences and minimise risk.
Rather then seeing digital media as a threat, the company has embraced its digital expansion and now offers digital marketing to generate additional income.
