New Zealand : Wine Law and Business

Question 1

New Zealand: Wine Law and REgulations

Answer 1

• no restricitve Appellation laws
  -GI Act in 2017, registers regional names to ensure they are protected overseas
  -eg. Martinbrough , Malborough and Hawkes Bay
• 18 GI’s
  *Prosecco is registered and can be used in NZ
  -2018, Appellation Malborough Wine’ protects the regions reputation as exports contimue to grow
  Wines must be made in Malborough to agreed max yields, certified sustainable and bottled in NZ
  Only applies to SB **

Question 2

New Zealand
: Wine Business

Answer 2

• rapid expansion and then downfall in 2008 lefd to many small business failing
  -Largeer companies consolidated - 16 companies with 4 million L - 66 Medium sized comapnies and 662 small companies with less than 200,000L
• Domestic sales are less than 15%
  eg. Supermarket, hospo and specialist wine stores , digital sales , cellar door
  -Exports are worth 1.9 billion $$
  USA , UK, Australia
• Bulk shipping is 40% of export
  -reuptation for high quality wines - quality reinforced through clean, enviro credentials with 96% of all vineyards sustainable
  Sustainable Wine New Zealand
• SB is 86% of all exports - now more cultural experiments and new interesting styles are emerging
  -Big Brands are not as prevalant - labels focus on the beauty of the country - high quality , eco friendly image
  -NEw Zealand Wine coordinates markeitng for the country - bringing infuencers to immerse in the beauty of NZ
• International SB Celebration DAy
  -Pinot Celeberation Day Events