New York Department Stores

Question 1

Who developed this study?

Answer 1

WILLIAM LABOV

Question 2

In what year was this study conducted?

Answer 2

1966

Question 3

Three stores for each class

Answer 3

‘Saks’ for upper class

‘Macy’s’ and ‘S.Klein’ for middle and lower classes

Question 4

Saks

Answer 4

(most prestigious store)
Used the post-vocalic /r/ more frequently in speech than the other two stores (the way speakers pronounce the /r/ phoneme following a vowel e.g. park, alarm)

Question 5

Results demonstrated

Answer 5

That the current form of overt prestige in new York was to pronounce the post-vocalic /r/ phoneme
- increased as the prestige of the store increased