New vs Old Media

Question 1

What is old/traditional media?

Answer 1

The mass media institutions that dominated prior to the Information Age.

Question 2

What are some examples of old/traditional media?

Answer 2

Radio, Television, Cinema, Magazines/Newspapers.

Question 3

What is new media?

Answer 3

Digitalised forms of communication.

Question 4

What are some examples of new media?

Answer 4

Social media/networking, blogs, vlogs, digital interactive television.

Question 5

What is the definition of media?

Answer 5

Main mean of mass communication.

Question 6

What did Jenkins (2008) discover?

Answer 6

Cultural Convergence

Question 7

What is the Cultural Convergence?

Question 8

What do Boyle and Haynes (2004) argue?

Answer 8

New media has solely added to what was available from old media rather than replacing it. You can still watch TV the old-fashioned way but also use streaming & catch-up services. The only difference is the speed of communication.

Question 9

What are the 6 defining features of ‘new media’?

Answer 9

Digitality
Interactivity
Participatory Culture
Collective Intelligence
Hyper textuality
Dispersal

Question 10

Define ‘Digitality’ + example

Answer 10

Uses computers and data in binary form (1s & 0s) consequently allowing the process to be much faster.

Example: Microsoft Excel has spreadsheet formulas and mobiles have a calculator.

Question 11

Define ‘Interactivity’

Answer 11

People can engage or interact in some way.

Question 12

Define ‘Participatory Culture’ + example

Answer 12

Media content is shaped by consumer involvement.

Example: Ordering food online and filling in an Uber Eats /Deliveroo survey.

Question 13

Define ‘Collective Intelligence’ + example

Answer 13

The ‘buzz’ created between users, who have a range of knowledge instantly accessible.

Example: Student room is an online platform to discuss upcoming exams and share advice.

Question 14

Define ‘Hypertextuality’ + example

Answer 14

Web of connections between different parts of the media.

Example: Twitter allows tweets to contain website links, which redirect individuals to other sites, news outlets, apps, etc.

Question 15

Define ‘Dispersal’ + example

Answer 15

Less centralised and more adaptive to individual choices.

Example: Netflix and Apple Music allows users to select the genre of shows and music for their entertainment.

Question 16

What did Curran & Seaton discover?

Answer 16

They identified big differences in the attitudes of individuals to the new media.

Question 17

Define ‘Neophiliacs’ + example.

Answer 17

Neophiliacs:
- People who are positive about the benefits of the media.

• They believe that the new forms of media have led to an increased amount of choice for consumers has led to the revitalisation of democracy and democratic engagement.
• How? By giving the audience control over the media the consume. Eg: The Arab Spring - sparked by interactions on social media platforms.

Question 18

Define ‘Cultural Pessimists’