New Media

Question 1

What is media?

Answer 1

A medium of communication which is designed to enable a person or group to communicate info and ideas to an audience

Question 2

What is mass media?

Answer 2

Media that can reach a large number of people

Question 3

What is old media?

Answer 3

Traditional forms such as newspapers and radio that reach a more limited audience

Question 4

What is new media?

Answer 4

Media formats that use modern technologies, spread content using screen based digital tech
Eg. Internet or phones

Question 5

What was media like 10 years ago compared to now?

Answer 5

10yrs- people received tv pictures through aerials and analogue signal TV sets

Now- people buy TVs abs subscribe to cable tv with hundreds of channels or subscribe to streaming services

Question 6

What is digitalisation?

Answer 6

The growth of digital tech in 1990s resulted in changes in way info is stored and transmitted- all info regardless of format is now converted into binary code

Question 7

What is technological convergence?

Answer 7

Digitalisation resulted in convergence of different types of info into a single delivery system eg. Smart tv laptop phone etc

Question 8

What is economic convergence?

Answer 8

Companies now work together to produce systems of communication

Question 9

What is cultural convergence? (Jenkins)

Answer 9

Jenkins notes that CC has occurred as new media has changed the way members of society interact with both media and each other

Ofcom- Facebook remains default social network for 96% of UK adults

Question 10

What is interactivity?

Answer 10

Users are responsive in real time by clicking on links and selecting menu items with a mouse

You select stories you want to read or watch

Question 11

What is choice?

Answer 11

Changes have expanded choices available to us

Eg. Sky has over 600 channels

Question 12

What does Boyle (2005) say about choice?

Answer 12

Societies use if tv has now evolved from a system of supply led tv to a demand led

Question 13

What is participatory culture?

Answer 13

Media producers and consumers no longer occupy separate roles, they are now participants who interact with each other through social media and email

Question 14

What is collective intelligence?

Answer 14

A vast amount of info is at our fingertips, media allows us to share knowledge, resources and skills

Question 15

What did Boyle (2007) say about the generation divide?

Answer 15

New media is often associated with young people- they have grown up with it

Question 16

What does ofcom say about the generation divide?

Answer 16

12-15 yr olds are more likely to be engaged in cross media tasking eg. Listening to music and texting

Question 17

What do recent surveys suggest about the generation divide?

Answer 17

It may be in decline as older age groups increasingly engage in online activities

Eg. Due to the pandemic

Question 18

Why are there adult anxieties about young people using new media?

Answer 18

Hard for parents and guardians to monitor what they are doing

Hacking is becoming more common

And they can talk to anyone even if they don’t know them which is unsafe

Question 19

Why are the poor excluded from new media usage?

Answer 19

They are apart of the digital underclass- they cannot afford to keep up with the middle class use of new media technology

Question 20

Ofcom say the class divide is decreasing but why?

Answer 20

Due to school initiative- chrome books, funding

Question 21

What does helpser (2011) say about the class divide?

Answer 21

Despite the narrowing of the class divide a digital underclass which is characterised by unemployment, lower education levels and low digital skills does still exist - didn’t grow up with it so less likely to have ‘training’

Question 22

What did li and Kirkup (2007) find about the gender divide?

Answer 22

There are significant differences between men and women in the U.K. with use of media tech

Men- likely to use chat room, emails and games